As shocking as Apple’s WWDC news were – from being able to text your car keys to somebody else to real-time offline translations with Siri – all pale in comparison with this. After announcing iOS14, the new mobile operating system for iPhones and iPads, Apple forgot to announce the death of the IDFA (Identifier for Advertisers).
The delivery option was created by Doordash. Doordash was causing him real problems – the most common being, Doordash deliver drivers didn’t have the proper bags for pizza so it would inevitably arrive cold – leaving his employees wasting time responding to complaints and bad Yelp reviews.
The Microsoft Advertising Analytics and Insights team have pivoted to providing industry level updates and insights. While some industries have never taken such massive hits (-90% reduction in traffic in travel, for example), others are experiencing massive surges in searches and traffic due to closed retail stores.
What has been a strong start of the year for many huge companies, COVID-19’s dulling effect can be felt through the final weeks of the quarter. (Here’s an IAB report showing the impact on ad revenue & spend)
The epidemic has caused travel, live entertainment and physical retail companies to freeze their marketing causing a plunge in ad prices. Meanwhile, brands like Insert Name Here is snapping up ad space at a great discount. Insert Name Here sells hair extensions and wigs – items high in demand now because women are unable to visit hairstylists.
Our boys over at Affiliate World deliver a treat: Conversations With a Marketer: The Timotej Gracner Tapes A look inside the mind of notorious STM affiliate and ecommerce entrepreneur Timotej Gracner, in an exclusive one-on-one interview with AWC’s Chad Wilton.