Top 10 PPC expert columns of 2022 on Search Engine Land

 Image source: Search Engine Land


Below you’ll find links to the 10 most-read, must-read Search Engine Land PPC columns of 2022 that were contributed by our fantastic group of Subject Matter Experts.

10. Shifting to Google Responsive Search Ads: 3 must-know tips

Responsive Search Ads are a huge shift from the ETA format. Learn how RSAs work and get tips on how to get more out of them. (By Mona Elesseily. Published April 14.)

9. 5 ways to get PPC and SEO working together

SEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. (By Navah Hopkins. Published June 29.)

8. Google Responsive Search Ads: What you need to know

Learn the benefits of RSAs, how the transition from ETAs impacts you search strategy and how to write effective RSAs (By Jenny Mallory. Published May 3.)

7. What are Identical Keywords and why they matter for Google Ads

Google Ads has clarified what identical keywords are. But does this tactic go against what Google has been preaching for years? (By Greg Finn. Published June 29.)

6. Excel pivot table best practices for search marketers

Learn how to use Excel pivot tables to QA bulk sheets, plus some tips and shortcuts to enhance your pivot table skills. (By Anthony Tedesco. Published Nov. 7.)

5. Why you should invest in branded keywords even if your company ranks #1 on Google

Investment in brand keywords is critical because it allows you to directly influence your brand’s presentation on the SERP. (By Anthony Tedesco. Published July 5.)

4. How to maximize insights from Performance Max

Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks that will help. (By Menachem Ani. Published Aug. 19.)

3. 5 things your Google Looker Studio PPC Dashboard must have

Set yourself up for more success. Learn how to take your PPC dashboard from good to great using Google Looker Studio. (By Amy Hebdon. Originally published March 10, updated and republished Oct. 31.)

2. How to set up Performance Max campaigns the right way

Maximize your performance with Google Ads Performance Max. Here’s everything you need to know to set up PMax for success. (By Menachem Ani. Published July 22.)

1. 7 useful Excel formulas and functions for PPC

Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle. (By Anthony Tedesco. Published Aug. 24.)

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