👂 31 Must-Know Influencer Marketing Stats For 2023

31 Influencer Marketing Stats to Know in 2023

Image source: HubSpot

Brands use influencer marketing to promote their products or services by hiring online influencers. As a result, influencers serve as a bridge between brands and their target audiences.

A recommendation from a friend or family member is useful, but it is only a one-on-one interaction. With influencers, however, this interaction could involve hundreds, thousands, or even millions of people.

Furthermore, influencers work hard to earn the trust of their audience, making their recommendations more persuasive than other forms of advertising.

The Influencer Marketing Landscape

1. In 2022, the influencer market in the U.S. was valued at a record 16.4 billion.

2. 1 in 4 marketers currently leverage influencer marketing.

3. 72% of Gen Z and Millennials follow influencers on social media.

4. 89% of marketers who currently engage with influencer marketing will increase or maintain their investment in 2023.

Image source: HubSpot

17% of marketers plan to invest in influencer marketing for the first time in 2023.
38% of marketers say generating sales was their top goal for influencer marketing in 2022.

Influencer Marketing Effectiveness

7. 50% of Millennials trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities.

8. 92% of marketers believe that influencer marketing is an effective form of marketing.

9. 33% of Gen Z-ers have bought a product based on an influencer’s recommendation in the past three months.

Micro Influencer Stats

10. Micro-influencers generate up to 60% more engagement than macro influencers.

11. 44% of marketers say that the biggest benefit of working with micro-influencers is that it is less expensive.

12. 56% of marketers who invest in influencer marketing work with micro-influencers.

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