10 Best TikTok Tricks to Go Viral in 2022 [+ Examples]
On TikTok, anyone can go viral. But due to its quirky nature, it’s often the most creative or silly videos that skyrocket.
Of course, it also helps that TikTok has a massive audience who are super engaged. To increase your chances of being seen, there are a few tips and tricks we recommend you try.
From leveraging trending audio to green screen effects, read on to discover the 10 best TikTok tricks.
Here’s a quick summary of the 10 best TikTok tips & tricks:
- Stitch top-performing or relevant videos.
- Use the green screen effect.
- Leverage trending audio.
- Try vlog-style videos.
- Incorporate both niche and trending hashtags.
- Reply to comments with video.
- Add value with ‘How To’ TikToks.
- Leave a CTA in your description and/or comments.
- Add subtitles to your videos.
- Explore top-performing videos in your niche for inspiration.
(We’ll list summaries of the first three, but be sure to jump into the main piece to see them all.)
1. Stitch top-performing or relevant videos.
Stitch is a tool that allows you to combine another TikTok video with one you’re working on. It’s another way to connect with other TikTokers, use user-generated content, and broaden your reach.
Begin by searching for the best-performing videos in your niche. You can do this by entering keywords related to your brand into the search bar. Alternatively, see if any videos directly mention your brand.
When you’ve found a video to stitch, tap the Share icon on the right.
Then, tap Stitch. This will open an editing tool where you can select five seconds of the video to use in yours.
Let’s look at stitching in action with an example from Puma.
In case you’re out of the loop, latte art is a huge deal on TikTok — amassing over 2.4 billion views. When one user put the Puma logo on top of a steaming cup of coffee, the brand decided to join the action by “stitching” the original video and attempting to recreate it.
This is a great example of a brand collaborating with its audience and leveraging user-generated content.
2. Use the green screen effect.
TikTok has many filters and effects, but one stands out from the crowd: the green screen effect.
Like a traditional green screen, this effect lets you stay on-screen while different images appear in the background. It adds a whole new level of storytelling by incorporating visual aids.
This filter is ideal for explaining topics, providing recommendations, or whenever visuals could complement your story.
For instance, suppose you’re a fitness influencer. You could explain the proper form of an exercise by referencing photos in the background. In this case, the background visuals enhance your commentary rather than distract from it.
Using the green screen effect, Levi’s recommends different jeans using product photos in the background. Viewers can easily follow along, and seeing pictures of the jeans may pique their interest.
3. Leverage trending audio.
88% of TikTok users say sound is essential to the TikTok experience. It grabs people’s attention and adds flavor to your content. And for many users, it’s the starting point for creating a great video.
Not sure what sounds are trending right now? TikTok’s Creative Center ranks the most popular music and audio clips each day. You can even filter the results by region, which is helpful if your audience is in a different location from yours.
Duolingo is a fan favorite on the platform, especially for its funny, trendy, and sometimes chaotic videos featuring its mascot, Duo the Owl. Duo can be seen dancing to popular songs and acting in skits that incorporate popular audio clips, like in the example below.
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4 Important Changes to Google Ads Extensions: What You Need to Know
Image Source: WordStream
Just recently, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this post.
The four updates are as follows:
- Ad extensions are now called assets.
- [Legacy] extensions easier to create and preview.
- Combinations report to show [legacy] extension performance.
- New assets report to show individual asset performance.
Google Ads extensions update: The short version
So here’s the quick run-down of Google’s September 15 announcement on extensions:
Starting now, extensions in Google Ads have been rebranded as “assets.” In the coming weeks, the ad creation flow will change such that you’ll create and preview [legacy] extensions within the ad creation window (as opposed to separately, as it is now). Also in the coming weeks, you’ll get to see individual asset performance in a new assets report. And in the coming months, you’ll get to see [legacy] extension performance in the combinations report.
There’s nothing you need to do—all of this will happen automatically and your existing [legacy] extensions and associations will remain intact.
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