Instacart Self-Serve Ads Now Based On ‘Objectives,’ Automates Ad Creation

(Image source: MediaPost)

Instacart launched an objective-based framework for buying ads in its self-service portal, Ads Manager, on Wednesday. The goal is to automate the ad creation process in the same way that Google and Microsoft built their respective platforms to support advertisers.

According to the company, the objective-based framework represents a significant improvement in the way brands will purchase media.

Beginning today, advertisers will begin the campaign creation process by selecting an objective, which will simplify ad setup by reorienting their campaign around specific goals.

Brands using the new Ads Manager framework will see recommendations for ad formats, targeting, and bidding options to help them achieve their campaign goals, such as “reach,” “engage,” or “maximize sales.”

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A Look Inside Tiktok’s New Automated Smart Performance Campaigns

TikTok announced a new campaign type for brands to further enhance their performance in the app.

The new solution is called Smart Performance Campaigns.

Sounds familiar. If the new campaign type sounds familiar, it might be because it’s almost identical to Google’s smart and Performance Max campaign types which require advertisers to put their full trust into the platform’s AI and machine learning systems.

What TikTok says. From their blog post announcement, TikTok says:

Smart Performance Campaign is our first end to end automation solution that leverages machine learning to optimize for best performance and marketing goals. In order to reach the right people and maximize results, Smart Performance Campaign is designed to run performance campaigns at scale, while reducing the number of manual steps to drive results.

It’s completely hands off, with minimum input needed from advertisers to get started. Through leveraging machine learning, getting started with Smart Performance Campaign is as easy as it sounds. All you need is a marketing objective, budget, country, and creative assets to get started.”

Who should use Smart Performance Campaigns. TikTok says that the new Smart Performance Campaigns are perfect for advertisers who are new to advertising on the platform, Enterprise or SMB advertisers who don’t have the resources to have hands-on campaign management, performance-oriented advertisers who are looking to optimize, and gaming advertisers launching new titles.

Early testing. In their announcement, TikTok said Bolt ran a 14-day A/B test campaign with Smart Performance Campaign that lowered CPA by 27% and generated 40% more purchase actions. To continue the success, Bolt has rolled out Smart Performance Campaign across additional markets including the UK, Spain, Sweden, Romania, and Portugal.

Launch date. Smart Performance Campaign will be globally available for Android App Promotion campaigns at the end of the month, with more to come later this year for iOS and Website Campaigns.

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FEATURED STM THREAD: Where Does All The PUSH Traffic Come From?

Have you ever wondered where all the push traffic comes from? There are dozens of PUSH networks and all of them claim to have literally billions of clicks in their inventory. But hey, there are just 7 billion people on the planet so how the hell can dozens of networks have a billion clicks each?

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