đź’˛ Taboola Buys Connexity for $800M

Taboola went public and (market cap $1.9 billion, according to Google, and $2.35 billion according to…themselves) announced an acquisition of Connexity for $800M – a marketing technology company that operates an retail- and e-commerce-focused advertising network.

The deal happened in the form of $260 million cash on hand, $300 million from committed debt financing and about $240 million shares issued to the seller.

Connexity was originally called Shopzilla before rebranding and it has acquired a number of businesses throughout the years, including Become.com, Skimlinks and PriceGrabber. Connexity was an acquisition made by Shopzilla when it was a shopping search engine.

Taboola today has 9,000 digital property partners, 13,000 direct advertisers and 500 million daily active users on its platform.

Connexity includes 1,600 direct merchants, 6,000 publishers (Walmart, Ebay and others), and its network has some 40,000 retail-oriented publishers that can select from a pool of 750 million prodiuct offers and an audience of 100 million shoppers.

Connexity covers affiliate links, influencer marketing, in-stream ads, shopping search ads and more.

Taboola expects the combined company to have gross profit of over $500 million for the fiscal year with $185 million of adjusted EBITDA.

>> Read The Full Piece Here <<

[SPONSORED] One Zero-Cost Business Tool You Should Be Using 🔥

If you STILL haven’t checked out Systeme.io, you really should!

Some of Systeme.io’s Most Powerful Features:

  • Visual editor to easily create forms, capture pages and sales pages
  • Integrated autoresponder with unlimited email sending
  • Membership sites to host online courses and other exclusive content
  • Sales pages with 1-click upsells
  • Managing your own affiliate program

Sign Up to Systeme.io For Free Now!

Important for Affiliates:

Promote systeme.io and earn 40% lifetime commissions on all sales of
the platform itself and their online courses!

They’ve paid over $1,000,000 to their affiliates, and payout over $100,000 in affiliate commissions every month:

You can find other offers from systeme.io and tons of other merchants on the systeme.io marketplace!

Systeme.io is the easiest, cheapest, and most accessible business-building tool
on the market

And it’s the only one that’s 100% free.

You can use it yourself or promote it to others, either way, you’ll be making money in no time.

Click here to get a systeme.io account! (Zero cost forever, no CC required)

The systeme.io team uses its own tool to grow, market, and manage its business!
They have over 8,000 customers and a projected turnover of over $5M this year.
It’s an online business tool that’s made for entrepreneurs, by entrepreneurs!
(The founder of the platform even uses it to run his own web marketing business!)

>> Claim Your Systeme.io Account Now! <<

Instagram Expands Insights Data to 60 Days

Great news for Instagram marketers! The platform announced that it’s doubling the data tracking period within Instagram Insights stretching it from 30 to 60 days.

The existing preset date range options will still be available along the top of the screen but soon ypu’ll be able to enter a custom expanded time period for the displayed metrics.

As per Instagram VP of Product Vishal Shah:

“We’re doubling the timeframe to 60 days for now (it’ll be 90 later this summer). We’ll keep making updates based on feedback and share more when we can.”

>> Original Piece on SocialMediaToday <<

FEATURED STM THREAD: How To Sell Coffee Pods… or any other product?

Sometimes you might already have a product and a store in place, you might already be doing pretty well… but you still feel like there should be a way to step up your game. Know that feeling?

That’s exactly the situation one of STM Forum’s members found themselves in. “ahmedmtr” is handling the IG and FB campaigns for an online store selling coffee pods and he has some questions, such as:

-What kind of copies to use? “statements to encourage buying more stock of coffee pods”
-What kind of angles can be used to encourage buying coffee pods online?
-What kind of images? designs/colors to use

And that’s why he decided to turn to STM folks, to get some ideas and help. And as always, he got served and the ideas started to flow in shortly. And some really good ones too.

Need help with with your store or you just need to get a bit of brainstorming going? We are here to help. Check the advice “ahmedmtr” received and who knows, you might find some useful info in it. Link to the thread is below:

>> Check the STM thread <<

Stay tuned for the next edition of MRKTRS WKLY.

Want to offer some feedback or submit content? Email us at [email protected]