8 Microsoft Advertising Updates Including Predictive Targeting And Generative AI For RSAs
Image source: Search Engine Journal
Microsoft Advertising has made many announcements about advertising capabilities for July 2023 in the last month.
These changes range from the introduction of Predictive Targeting, an AI-powered tool for enhancing ad conversions, to the expansion of Property Promotion Ads to cover holiday rentals.
Learn how Microsoft intends to assist advertisers in reaching more customers with greater efficacy and lower costs.
1. Adaptive Targeting
Microsoft Advertising launched Predictive Targeting, an AI-powered advertising technology that uses machine learning to automatically identify and target new audiences for increased conversions, potentially saving marketers time and increasing campaign efficiency.
While it allows for flexible integration with existing methods, potential drawbacks include losing control over target audiences and potentially wasting ad spend or causing brand damage if ads are shown to the wrong people.
[SPONSORED] ALERT: This New Offer is About to Blow Up
Every affiliate wants to know: How do you pick a winning offer?
And more importantly: How to find it BEFORE everyone runs it into the ground?
Some things to look for:
1)Pick a new offer (no saturation) – but NOT so new that nobody has run it
2)Offer has been tested by some affiliates, and showing great KPIs (eg. high EPC)
3)Has good scalability (eg. broad audience, multi-geo)
4)BONUS TIP: Look for new offers created by the maker of other wildly successful products.
That last one is gold.
For example, ever heard of Glucotrust? That top offer on ClickBank?
The same creator has recently released a weight-loss product called Provaslim. Here are some stats from affiliates that are banking hard from first-mover’s advantage:
-Average payout = $229.48
-EPC = $3.5-$5.0+
-World-wide traffic (with exceptions) + broad audience = SCALABILITY!
-Refund rate < 4%
This offer is already paying affiliates $10k+ / day! You can run Provaslim on
YouTube, Google/Bing, Native, Social (such as FB), etc.
Check out the highest-converting VSL: https://provaslim.com/discovery?hop=0
And the text sales page: /https://provaslim.com/?hop=0
You know what else? The audience research and angle research has already been done for you.
Check out these done-for-you ads and promo materials:
You LITERALLY have everything you need to set up some campaigns TODAY.
(Hit up your AM Carlos to get a pay bump: [email protected])
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