In March, ad spending in the United States increased for the 13th month in a row, gaining 5.7% over the same month a year ago. 

It was also the first month in a year to show a rise over a month with gains. 

March 2021 saw a 28.4% increase over March 2020, the first month of the year’s pandemic-induced advertising recession.

According to a MediaPost study of data from Standard Media Index’s U.S. Ad Market Tracker, smaller ad categories continue to dominate the recent U.S. ad expansion, with the top 10 ad categories declining 7.7% vs. March 2021. Over March 2021, all other ad categories grew by 13.7%.

Consumer packaged goods (-6%) and automotive (-14%) were the greatest underperformers in March, according to a more detailed category study conducted by SMI’s analysts. Both of these product categories have been hampered by recent supply-chain concerns, and ad expenditure cuts are likely a reflection of that.

>> Check The Full Piece on Media Post <<

[SPONSORED] Case Study:  $70,848 Profit with Crypto in Brazil

Traffic source: MGID
Partner: Aivix
Money earned: $189,390.00
Money spent: $118,541.59
Profit: $70,848.41
ROI: 60%
GEO: BR

I wanted to share my experience with crypto offers — my failures and my successes — and what I learned by advertising them.

In the beginning, I didn’t know the first thing about how to send traffic to crypto offers. That all changed when I bought a regular spy service for native advertising.

With this tool, I took inspiration from the many pre-landing pages and creatives I found there.

At that time, Aivix had just launched in Brazil, and I decided to test it out.
Right away, I realized the converting fire of driving traffic to crypto offers — it is super profitable!

The payment for Brazil was $300 per deposit at first, and gradually the rate increased to $325.  In the end, we agreed on a rate of…[Read more]

The full case study reveals Aw:

• The EXACT ADS used to produce profits
• The 6 headline text variations used
• Screenshots of the BEST-CONVERTING pre-landers!
• A list of green MGID sites/placements that made 4 to 5-figure revenues – EACH!
• OS’s that didn’t convert (that you can exclude from your targeting)
• The best categories to target on MGID
• More screenshots of tracker stats

>> Download the Full Case Study Here <<

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Showerthoughts – If you can convincingly forge a degree of graphic design, you’re practically qualified /u/by the_emerald_phoenix
Source: Reddit

3 Must-Know Tips When Shifting to Google Responsive Search Ads

The ETA format has been replaced by Responsive Search Ads. Discover how RSAs work and how to get the most out of them, in a nutshell.

On June 30, there will be a huge change. Responsive Search Ads (RSAs) will become the primary ad format. 

Advertisers will no longer be able to create or update extended text advertising as a result of this (ETAs). Advertisers will only be able to pause, resume, or remove existing account ETAs, which will continue working alongside RSAs.

The New RSA Ad Format

There are 15 headlines (each with 30 characters) and 4 descriptions (90 characters each).

Here’s what that looks like: 

Google uses RSAs to select which headlines and descriptions will show in ads and how frequently they will appear. 

Advertisers can pin headlines and descriptions to appear in the first, second, third, and so on positions. Per ad group, there is a limit of three enabled responsive search advertisements. Google currently recommends two ETAs and one RSA per ad group.

Ad strengths are also assigned to RSAs: poor, average, and excellent. An ad with medium ad strength looks like this:

RSA ad strength is not related to ad quality score. Ad strength is based on increasing RSA CTRs.

Google does not provide conversion or revenue data associated with the different ad combinations.

RSAs often receive 85-90% of impressions and clicks when in rotation against ETAs.

Headline Pointers

When keywords terms are included in RSA headline ad groups ad strength visibly increases.

6-7 headlines in an RSA pull in a good number of impressions.

Pinning Tips

Advertisers can pin headlines and descriptions so that they always appear in positions 1,2,3 and on.

This can be useful for brands that have strict guidelines or regulated industries that must include certain information int he ad copy.

Google’s systems seems to prefer unpinned ads, and they tend to have higher ad strength. RSAs only serve two headlines in most cases, so pin the most important info to position 1 or 2.

>> Hop Over to Search Engine Land For The Full Piece <<

FEATURED STM THREAD: TikTok Spy Tool “PipiAds” – Worth It Or Not?

Spy Tools have their undeniable place in the affiliate marketing industry, no need to argue about that. And we also know that TikTok happens to be one of the hottest traffic sources at the moment. So what about the available spy tools for TT, are there any at all?

Yes, there are some, but one of them seems to be mentioned the most. It’s called “PipiAds”… a weird name for sure, but its capabilities are more important than what it’s called, right? 🙂 So the simple question is: “Is it worth the $$$ or not?”

We’ve got you covered! One of our mods “matuloo” has decided to take one for the team and spent his own money to test this spy tool for all the STM Forum members. He has put together a looong review, including screenshots, details about the pricing and he also made a short video that shows the tool in action.

Did he like it? Did he hate it? It’s all in the review along with the final verdict. Check it out, link is below:

>> Read More <<