TikTok’s New Shopping and Retargeting Ads
TikTok wants a piece of the ecommerce action that has skyrocketed during the pandemic.
It’s rolling out new ad formats that allow brands to show their products, retarget interested users and highlight sales and promos. TikTok has been testing several new formats including collection ads and dynamic product ads.
Collection ads let brands combine product catalogs and branded videos that lead consumers to product landing pages, while dynamic product ads automatically retarget people with products according to their online behaviours.
These features are planned for release in the first half of 2021.
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TikTok Users…Like the Ads? Huh?
Speaking of TikTok, it shared new ad strategy tips based on responses from 25,000 users.
Soo just how effective are TikTok ads and what are the key strengths of the format? TikTok assigned Kantar to conduct a new study as to how ads on TikTok are perceived in comparison to promos on other platform.
Here’s are the key findings, summarised:
1. Ads on TikTok are ‘inspiring’
72% of respondents found ads on TikTok ‘inspiring’ – the highest across all platforms.
2. Ads on TikTok are trend-setting
Compared to ads on other platforms people found TikTok ads to be 21% more trendsetting with almost 7 out of 10 people agreeing with this statement.
3. Enjoyment and optimism is key
8 out of 10 research participants agreed that TikTok is enjoyable, 7 of 10 also agreed when asked specifically about ads.
4. TikTok ads grab attention
67% agree that ads on TikTok get their focus – a 7% lead over other platforms.
5. TikTok users view ads more favorably
TikTok showed a 10% better ad receptivity on average compared to other platforms tested.
FEATURED STM THREAD: Want A Ready To Go Campaign Setup?
The most viewed thread this week on STM? Twinaxe (one of our mods) takes the crown again, with yet another of his “spoon feeding” threads. Every so often, twinaxe feels generous and drops a golden nugget on the forum.
This time, it’s a finance survey offer that works now and virtually anyone can make money with it. He shares the name of the offer, the network to get it from, the creatives to use and even a direct download link to a landing page you can use.
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The last time that twinaxe has done something like this, the cap of the offer was maxxed pretty quickly. So don’t wait and jump on while it’s still possible to do so. Thread link below 🙂
Stay tuned for the next edition of MRKTRS WKLY.
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