🚒6 New Google Ads Updates

6 Google Ads Updates That Are Happening Now (+What You Need to Do)

Here are the top six Google Ads updates for the second half of 2022, including what they mean, the benefits and drawbacks, and what action you may need to take.

The global site tag has been replaced by the Google tag.

Google announced on August 2, 2022, as promised at Google Marketing Live 2022, that the global site tag is now the Google tag, which works with both your Google Ads and Analytics accounts for easier reporting and conversion tracking without additional code.

What you should know:

You can combine your Google Ads and Google Analytics tags because the tag works for both properties, but this is optional. You can keep them separate if you want.

You’ll be able to manage your tag settings in both Google Ads and Google Analytics via a new Google tag screen.

2. Google is automatically switching eligible accounts over to data-driven attribution modeling.

You may or may not recall that Google changed the default attribution model for new conversion actions to data-driven attribution last year. In this latest update, Google Ads is now automatically switching eligible current conversion actions over to data-driven attribution in some accounts.

Last year, Google changed the default attribution model for new conversion actions to data-driven attribution, which you may or may not remember. Google Ads is now automatically switching eligible current conversion actions to data-driven attribution in some accounts, according to the latest update.

What you need to know

Data-driven attribution is a multitouch attribution model that uses historical data to more accurately weigh each action that leads to a conversion throughout the buyer’s journey.
This only applies to advertisers whose conversion actions meet the data requirements.
You can opt-out of it the transition alerts you’ll get in your notifications view or within the actual conversion settings portion of the platform.
You have until 8/24/22 to opt-out

3. Third-party cookie deprecation has been pushed out to 2024

On July 27, Google announced that the deprecation of third-party cookies in Chrome has been pushed out yet again—to the second half of 2024.

What you need to know

If that sounds like a foreign language to you, here’s some context.

Advertisers use the data from third-party cookies to target relevant audiences and track their website visitors’ behavior after they’ve left their site.
Google announced in January 2020 that it would be doing away with third-party cookies in Chrome by 2022 in the name of privacy, and has been working on cookie-less tracking and targeting solutions for advertisers since.
Google keeps pushing out the original 2022 deadline as it needs more time to test and implement these solutions.

Text-to-speech voice-overs for YouTube ads

Google added a text-to-speech voice-over tool to the Google Ads platform’s asset library on July 20, 2022. This new technology employs artificial intelligence to convert your written script into natural-sounding speech.

What you need to know

To try it out, navigate to your asset library, select the video ad you’d like to add a voice-over to, type in your script, choose a voice style, and viola! Your AI-generated voice-over will overlay onto your video ad.

Google does not give any suggestions on what to do if the AI slips up on any parts in your script. All you can do, for now, is to refer to the help center or contact support as you get started and experience any bumps in the road.

5. Google is now automatically updating Smart Shopping campaigns to Performance Max

Last year, Performance Max campaigns were a popular addition to the platform, and it has long been speculated that this campaign type will eventually completely replace Smart Shopping and Local campaigns.

Having said that, Google announced that beginning July 21, 2022, Smart Shopping campaigns will be automatically upgraded to Performance Max.

What you need to know

Google will notify you 2-3 weeks before updating your campaigns.
Most will be completed by the end of September—just in time for the holidays—but campaigns using features like vehicle ads may not be upgraded until early 2023.
Your campaign settings as well as the campaign’s previous historical data will transfer over by default.
There is a Performance Max self-upgrade tool that you can use to make the switch on your own in one click.

Google introduces diagnostic insights for Performance Max campaigns

Speaking of the devil, there is one more Google Ads update related to this newer campaign type. Google added a new diagnostic insights view to the platform’s Insights and Overview pages in early July. These assist advertisers in ensuring that their Performance Max campaigns are firing properly and that nothing falls through the cracks.

What you need to know

This tool can automatically identify issues related to:

Status
Billing
Policies
Conversion tracking
Budget
Strategy targets
Ad strength

👉👉👉 Learn What To Do With These Updates Here

COOL STUFF

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Showerthoughts – Underwear and socks come in resealable bags but cereal and potato chips don’t. /u/Toberoni

Source: Reddit

A Day In The Life of an Obsessive Note Taker

When it comes to taking notes, some people might think a few key phrases jotted down on a scrap piece of paper is good enough. But for me — an obsessive note-taker — that would never cut it.

I used to be a person who never really wrote anything down. I would rely on my memory to get me through school and work, and it always seemed to work out okay. But about two years ago, I realised that if I wanted to be more successful in life, I needed to start writing things down. And so, I began looking for ways to use notes for everything.

From storing ideas to giving feedback to improving relationships, I’ve learned much about using notes to improve my life.

👉👉👉 Read This Obsessive Note Taker’s Summary Here

FEATURED STM THREAD: Why do you need a higher budget for high payout offers?

Sometimes a years old thread grabs the attention of a forum member who brings it back to life by posting a reply. Just like this one (link below) that was bumped by “dienmykieugro” this week. The original thread was started in 2015, which is like a century ago in the online world 🙂

But you know what? Some threads stay relevant for MANY years and it’s always good to refresh your memory, especially when it’s related to some of the universal affiliate marketing concepts.

Higher payout offers require a higher testing budget… you probably heard this already, most likely more than once. But why is it the case? Check the thread to see what the STM community has to say on this topic.