6 Google Ads Updates That Are Happening Now (+What You Need to Do)
Here are the top six Google Ads updates for the second half of 2022, including what they mean, the benefits and drawbacks, and what action you may need to take.
- The global site tag is now the Google tag.
- Google is switching eligible accounts over to data-driven attribution modeling.
- Third-party cookie deprecation delayed to 2024.
- AI-generated voice-overs for YouTube ads.
- Smart Shopping campaigns upgrading to Performance Max.
- Diagnostic insights tool for Performance Max.
The global site tag has been replaced by the Google tag.
Google announced on August 2, 2022, as promised at Google Marketing Live 2022, that the global site tag is now the Google tag, which works with both your Google Ads and Analytics accounts for easier reporting and conversion tracking without additional code.
What you should know:
You can combine your Google Ads and Google Analytics tags because the tag works for both properties, but this is optional. You can keep them separate if you want.
You’ll be able to manage your tag settings in both Google Ads and Google Analytics via a new Google tag screen.
2. Google is automatically switching eligible accounts over to data-driven attribution modeling.
You may or may not recall that Google changed the default attribution model for new conversion actions to data-driven attribution last year. In this latest update, Google Ads is now automatically switching eligible current conversion actions over to data-driven attribution in some accounts.
Last year, Google changed the default attribution model for new conversion actions to data-driven attribution, which you may or may not remember. Google Ads is now automatically switching eligible current conversion actions to data-driven attribution in some accounts, according to the latest update.
What you need to know
- Data-driven attribution is a multitouch attribution model that uses historical data to more accurately weigh each action that leads to a conversion throughout the buyerâs journey.
- This only applies to advertisers whose conversion actions meet the data requirements.
- You can opt-out of it the transition alerts youâll get in your notifications view or within the actual conversion settings portion of the platform.
- You have until 8/24/22 to opt-out
3. Third-party cookie deprecation has been pushed out to 2024
On July 27, Google announced that the deprecation of third-party cookies in Chrome has been pushed out yet againâto the second half of 2024.
What you need to know
If that sounds like a foreign language to you, hereâs some context.
- Advertisers use the data from third-party cookies to target relevant audiences and track their website visitorsâ behavior after theyâve left their site.
- Google announced in January 2020 that it would be doing away with third-party cookies in Chrome by 2022 in the name of privacy, and has been working on cookie-less tracking and targeting solutions for advertisers since.
- Google keeps pushing out the original 2022 deadline as it needs more time to test and implement these solutions.
- Text-to-speech voice-overs for YouTube ads
Google added a text-to-speech voice-over tool to the Google Ads platform’s asset library on July 20, 2022. This new technology employs artificial intelligence to convert your written script into natural-sounding speech.
What you need to knowÂ
To try it out, navigate to your asset library, select the video ad youâd like to add a voice-over to, type in your script, choose a voice style, and viola! Your AI-generated voice-over will overlay onto your video ad.
Google does not give any suggestions on what to do if the AI slips up on any parts in your script. All you can do, for now, is to refer to the help center or contact support as you get started and experience any bumps in the road.
5. Google is now automatically updating Smart Shopping campaigns to Performance Max
Last year, Performance Max campaigns were a popular addition to the platform, and it has long been speculated that this campaign type will eventually completely replace Smart Shopping and Local campaigns.
Having said that, Google announced that beginning July 21, 2022, Smart Shopping campaigns will be automatically upgraded to Performance Max.
What you need to know
- Google will notify you 2-3 weeks before updating your campaigns.
- Most will be completed by the end of Septemberâjust in time for the holidaysâbut campaigns using features like vehicle ads may not be upgraded until early 2023.
- Your campaign settings as well as the campaignâs previous historical data will transfer over by default.
- There is a Performance Max self-upgrade tool that you can use to make the switch on your own in one click.
- Google introduces diagnostic insights for Performance Max campaigns
Speaking of the devil, there is one more Google Ads update related to this newer campaign type. Google added a new diagnostic insights view to the platform’s Insights and Overview pages in early July. These assist advertisers in ensuring that their Performance Max campaigns are firing properly and that nothing falls through the cracks.
What you need to know
This tool can automatically identify issues related to:
- Status
- Billing
- Policies
- Conversion tracking
- Budget
- Strategy targets
- Ad strength
đđđ Learn What To Do With These Updates Here
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Showerthoughts – Underwear and socks come in resealable bags but cereal and potato chips donât. /u/Toberoni
Source: Reddit
A Day In The Life of an Obsessive Note Taker
When it comes to taking notes, some people might think a few key phrases jotted down on a scrap piece of paper is good enough. But for me â an obsessive note-taker â that would never cut it.
I used to be a person who never really wrote anything down. I would rely on my memory to get me through school and work, and it always seemed to work out okay. But about two years ago, I realised that if I wanted to be more successful in life, I needed to start writing things down. And so, I began looking for ways to use notes for everything.
From storing ideas to giving feedback to improving relationships, Iâve learned much about using notes to improve my life.
đđđ Read This Obsessive Note Takerâs Summary Here
FEATURED STM THREAD:Â Why do you need a higher budget for high payout offers?
Sometimes a years old thread grabs the attention of a forum member who brings it back to life by posting a reply. Just like this one (link below) that was bumped by âdienmykieugroâ this week. The original thread was started in 2015, which is like a century ago in the online world đ
But you know what? Some threads stay relevant for MANY years and itâs always good to refresh your memory, especially when itâs related to some of the universal affiliate marketing concepts.
Higher payout offers require a higher testing budget⌠you probably heard this already, most likely more than once. But why is it the case? Check the thread to see what the STM community has to say on this topic.