🚶 TikTok Moves to Next Stage Ecom Testing

TikTok’s more advanced than Vine and it borrowed a few things from its Chinese version, Douyin, which generated more than $77 million in ecommerce sales in 2020.

ByteDance, TikTok’s parent company, aims to process more than $185 billion of ecommerce annually by 2022.

TikTok’s continued development of its on-platform selling tools: live-stream shopping events and an integration with Shopify to display product ads in-stream lead to the next stage if ecommerce testing.

TikTok revealed a whole new range of ecommerce options. Some include ‘Promo Tiles’ enabling businesses to add customizable sales and promo alerts overlaid on videos. And ‘Showcase Tiles’ will enable creators to directly promote products in their uploads.

>> Read the full piece here and keep an eye out for TikTok’s Ecom <<

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Facebook Will Prompt Users to Read Articles Before Sharing

Facebook’s testing a new feature promoting users to open and read articles before sharing them.

They’ll start testing the feature on around 6 percent of its global users on Android.

Twitter rolled out a similar feature to all its users more broadly in September.

If you open an article without clicking on it you’ll get the following message:

“You’re about to share this article without opening it. Sharing articles without reading them may mean missing key facts.”


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Weekly Picks

VIDEO – How to elevate remote video production, step-by-step 📼 — Read more

YOU – How to keep your personality and still be professional on social media 😀 — Read more

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1-CLICK CHECKOUTS – One-Click Checkout Platforms: Which Option is Right For You? 💶 — Read more

SHOWERTHOUGHTS – “The more pixelated something looks, the less pixels it has.” / u/MagicPotato937
Source: Reddit


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Stay tuned for the next edition of MRKTRS WKLY.

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