17 Topics That Result in Rejected Ads on Facebook and Instagram

(Image source: Social Media Examiner)


Having difficulty getting your Facebook or Instagram ads approved? Could your word choice be the issue?

This article will teach you the 17 types of words to avoid when trying to advertise on Meta platforms, as well as what to say instead.

What Happens When Your Facebook Ad Copy Uses Prohibited Words

When you first publish a Facebook or Instagram ad, it is automatically added to Meta’s review queue. In most cases, this is an automated ad review process that takes 24 hours to complete. However, it can take longer at times, such as during the busy holiday advertising season.

If Meta’s initial review finds an issue, your ad will be marked as Rejected. You can sort Ads Manager by rejected ads, but it’s often easier to find and resolve issues from Meta’s Account Quality dashboard, which you can access through Business Suite.

Look for the Ad Accounts section on your Account Quality dashboard. This tab displays the status of your ad accounts and highlights any rejected ads. Select any ad account to view more information or to resolve an issue.

You can view policy violation details and even sort by issue here. Your rejected ad, for example, could have prohibited content such as a Grammar and Profanity violation. You can then examine the advertisement to determine the problem. If you do not believe the ad violates Meta’s advertising policies, you can send another ad review request by clicking here.


(The main piece expands in detail regarding review processes, see here)

Not all of Meta’s forbidden words and phrases are about personal characteristics. Other categories include social and political issues, sensational content, and third-party brands. Let’s look at each category in more detail and look at some alternatives to help you avoid having your Instagram or Facebook ads rejected.

#1: First Names

Using customers’ first names in many marketing channels, such as email or text, is a great way to add a personal touch. This level of personalization, however, is not permitted when advertising on Meta platforms.

Don’t say “Pat, get custom stationery with your name on it!”. Instead, inform your target audience about your services without addressing them individually. For example, you could say, “We make custom stationery with your name on it.”

#2: Religious Affiliations

Religion, like age and race, is an acceptable topic for ad copy as long as it is not overly personal. As a result, refrain from saying things like, “Make connections with other Christian parents.” Instead, leave out the personal information and simply say, “Meet Christian parents here.”

#3: Ages

Age references in ad copy will not be flagged by Meta. However, the ad cannot imply that the person reading the ad is a specific age or age group. That means you can’t things like, “Meet up with other teens” or “Now that you’re in your 40s, you need this product.”

Remove the personal element from the copy if you want to use this type of language without having your ad flagged. You can, for example, encourage your audience to “Meet seniors,” and then use demographic targeting to ensure your ad is relevant.

For the rest, jump in below!

👉👉👉 Check Out The Full List Of Topics Here & Stop Ad Rejections

[SPONSORED] Affiliate Lost Money, Then Spent  $390k Profitably in 16 Months

Not getting tips from your traffic source manager?  You’re leaving money on the table.

Let me illustrate this with an ACTUAL story of an affiliate who’s running on Pushub, our DSP for Affiliates, Advertiser, and Media Buyers.

He started with a sweeps campaign in DE.  Spent $800, got conversions, but lost around $600.  He paused the campaign.

Soon after, we launched some high-ranking sites in Asia, and invited him to test the traffic.

We gave him intel:  Finance and forex offers would work very well on these sites.  And because most other advertisers were running forex offers in other, “hot” geos, he would have little competition.

He did the work:  Found the right brokers, creatives, landing pages in local languages.  And ran split-tests.

It paid off.


Spent ~$9000 in 2 months, and was profitable according to his broker (who did not disclose the affiliate’s actual ROI).

Next step:  The affiliate started diversifying into Software offers.

He tested multiple offers across multiple geos, different browser targeting etc…

Results?  The CPA kept dropping until he was profitable:


Read the whole story by clicking here!

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The Big, Easy Cheat Sheet to Google Ads Audience Targeting

Image Source: WordStream


Audiences are one of Google Ads’ most powerful and underutilized targeting strategies, and you can use them in Search, Display, Discovery, Video, and Shopping campaigns. (Audience signals are used in Performance Max campaigns, but that is a topic for another post!)

In this post, I’m going to cover all of the Google Ads audience targeting options you have so you can determine which is right for your next campaign.

Table of contents

The easiest way to understand Google’s audience targeting capabilities is to divide them into four categories:

  1. Google’s audience segments
    Detailed demographics, in-market, affinity, life events.
  2. Your data segments
    Remarketing audiences, similar audiences.
  3. Custom segments
    Search term-based, website-based, app-based

Other segments

Combined segments, optimized targeting, audience expansion.


1. Google’s audience segments

Google has four categories of “pre-packaged” audiences, which all advertisers have access to. This is the fastest, easiest way to get your feet wet with audiences.

Detailed demographic targeting

This type of audience targeting goes beyond the basic age/gender/parental status information to provide deeper targeting options based on life and career stages.


  • Marital status: Married
  • Homeownership status: Renters


Affinity segment targeting

This refers to reaching people who have similar interests, hobbies, and habits. Generally, these are stable over time, and great for awareness marketing.


  • Beauty mavens
  • Luxury travelers


In-market segment targeting

In-market segments are people who are getting ready to purchase specific products or services. People are moved into and out of these categories based on their current shopping behavior, making them great for high-intent prospecting campaigns.


  • SEO & SEM services
  • Trips to Singapore


Life event targeting

As you can expect, this is to target people who are currently going through a significant life transition, such as graduating, getting married, or moving.


  • Getting married soon
  • Recently added dog to household

👉👉👉 Read The Rest Inside

FEATURED STM THREAD: Need A Voice Over For Your Videos?

We all know that video Ads are the future. And we also know that properly narrated videos can perform way better than those with no voice over at all. But, hiring native speakers can get expensive, especially when you produce a lot of video Ads.

So what’s the solution? It’s easier than you think! Say hi to “robotic” text to speech applications.

Robotic voices have come a long way since they were first introduced in the past. It’s no longer the fake robot-like sounding crap that we all hated. These days, it becomes hard to even tell these robotic voices apart from real ones. Ok, maybe it’s still not that hard, but the improvement is massive.

We’re sure you know about the “text to speech” option within the TikTok app, but did you know there were many more options? One of our loyal members “ruskin1182” started a thread recently, asking about the various voiceover app options and several STM members jumped in to recommend their favorite ones.

Are you in need of such an app? Check the thread to see what the options are, link below:

👉👉👉 Read More