🤏 Micro-Moments. Consumers Check Their Phones 60 Times a Day. Monetize ‘Em.

First, what are micro-moments?

They’re brief habitual activities.

Simple. Like browsing the latest news headlines before bed, using an app to find an Italian restaurant or browsing this month’s best streaming videos. Or checking MRKTRs every week.

Who came up with the term “micro-moments”?

Why Google of course. They used it to describe the many times a day that people automatically grab their phones or tablets to watch a video, take an action or look something up.

The average smartphone user checks his or her phone 63 times a day. (seriously, it’s even higher with Gen Z audiences).

And with Ecommerce sales are expected to surpass $740 billion by 2023 in the U.S. – AND 81% of shoppers researching products online before hitting buy – you should think about maximizing these micro-moments by listening to customers.

How can you monetize micro-moments?

Use social listening to ask simple questions in an Instagram story or on twitter. Or a current event – anything to grab your customer’s attention in the moment.

For example, simply ask your younger consumers: ‘Would your Gen Z customer be interested in participating in a conversation with your brand about an ugly sweater?’, and if the answer is ‘yes’ then you know you can start a dialogue that might convert to a sale. To quote UniDays.

>> See the full piece here and borrow ideas <<

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Google Kills the Cookie But The Ad Industry Has a Solution

Last year Google stunned the ad sector by announcing the end of third-party cookies. Yes, those exact cookies we rely on to track and measure performance.

But a group of ad executives and lawyers showed an anonymous identified that lets people control what ads they see.

The technology’s called SWAN and it’s supported by companies including PubMatic Inc., OpenX and Zeta Global Corp..

How will this work?

Google’s new plan, known as FLoC, replaces third-party cookies with a system that puts users into groups, or cohorts, based on common interests, allowing users to opt out.

But SWAN works differently. When people visit a site in the SWAN network they’ll be asked to give consent for all publishers that use SWAN to show them ads. User preferences are stored in the SWAN network registry and shared with other SWAN participants so an individual’s access continues uninterrupted.

>> Read all about it right here <<

Weekly Picks

FEATURED STM THREAD: Want To Dive Into Native? Read This!

We’re back with another weekly “Most Popular Thread On STM” entry. So who managed to win the race this week? All eyes were on native traffic, so to speak. One of our most recent members “sportex” started a thread titled: “Looking for some good offers to run in Outbrain…”. And it quickly took off and started to pile up the “views”.

Several native veterans jumped in and started to provide expert level advice. The answers are not just about the verticals to promote, quite the contrary actually.

Wondering how accurate the interest targeting is in native networks? You’ll find an answer in the thread. Should you rely on auto-optimization tools? Answer is in the thread again. Wondering about budget requirements? It’s covered in the thread too.

Have some doubts about the optimization process and how aggressive you should go at it? You will find some great pointers in the replies posted. Should you pay too much attention to the CTR data or rely just on CVR? Answered in the thread again.

Honestly, if you consider diving into native, you don’t want to miss this thread. Check it out, link is below.

>> Preview the thread here <<

Stay tuned for the next edition of MRKTRS WKLY.

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