Tiktok Rolls Out Interactive Add-ons For In-feed Ads Globally
TikTok announced that interactive add-ons are now available globally for in-feed ads. Interactive add-ons offer a way to engage with users through popups, stickers and other visual elements.
Brands can choose between two sorts of interactive add-ons: standard and premium.
The standard interactive add-ons are a good approach to reaching lower-level marketing objectives such as increasing clicks and conversions.
A voting sticker is an example of a basic interactive add-on that stimulates audience participation by allowing businesses to poll, quiz, or collect feedback from users.
Premium interactive add-ons can help you achieve higher marketing goals like brand exposure and community building. A pop-out showcase is an example of a premium interactive add-on that allows companies to highlight products through a pop-out element to drive clicks.
“Interactive add-ons drive engagement by catching the attention of audiences in a uniquely innovative and exciting way,” TikTok mentioned in a blog post.
“Our research shows that 57% of viewers are more likely to search for brand information online when they connect with businesses on TikTok. Acting as an extension of your creative idea, Interactive Add-Ons offer flexible formats that encourage consumers to join in the fun when they see your ad.”
[SPONSORED] We Work With the Biggest Affiliates in the Industry, and Here’s Why…
- We don’t scrub sales like most networks. We make our earnings on volume when you scale.
- We look after our publishers. We do whatever it takes to help you reach your EPC targets.
- The best advertisers. We’ve built solid relationships with the biggest and best advertisers out there and we too are advertisers.
The numbers don’t lie. View recent sales stats on our offers:
Some affiliates drop off… other affiliates work with Ad Hive and STACK THAT MONEY!
We’ve operated as a private network over the last few years… But we’re growing and are ready to welcome more experienced affiliates to the hive. We are currently accepting a limited number of applications.
CONTACT: Meet our VIP Affiliate Managers!
Email: [email protected]Skype: cid.88711572d1ff0bc0
Email: [email protected]Skype:.cid.d4e7cb3dfc135613
IG – The HubSpot Blog’s Instagram Shopping Report: Data from 500+ Instagram Marketers 📊 >> Read more link <<
TWEET – A Volatile Future for Advertisers on Twitter 🦤 >> Read more link <<
TATTOOS? – The Most Commonly Tattooed Brands [Infographic] 💪 >> Read more link <<
BING – Microsoft Search, News Ad Revenue Rose 23% In Q1 💪 >> Read more link <<
Showerthoughts – If you’re finding that the ads you see are never relevent to your interests, you’re probably doing something right. /u/SquidTheDan
Meta (Facebook) Reports 7% Increase In Q1 Revenue On Greater Ad Volume, Lower Cost-Per-Ad Sold
Meta reported a 7% increase in first-quarter revenue, owing to higher ad volume sales compared to the same quarter a year earlier.
Meta, the parent company of Facebook, Instagram, and other apps and networks, stated in a financial announcement released Wednesday afternoon that its ad impressions volume climbed 15% during the quarter, while the average price per ad sold declined 8%.
The company’s revenue for the quarter was $27.9 billion, up from $26.2 billion a year before.
“We made progress this quarter across a number of key company priorities and we remain confident in the long-term opportunities and growth that our product roadmap will unlock,” Founder-CEO Mark Zuckerberg said in a statement released before an earnings call with investors and journalists set for 5 pm (EDT).
FEATURED STM THREAD: FREE AdWorld And EcomWorld Tickets – Your Last Chance!
Are you an active STM Forum member? This is the last chance to claim your FREE tickets to the upcoming AdWorld and EcomWorld online conferences. AdWorld starts as soon as next Monday, May 2nd and EcomWorld follows shortly, May 4th.
Don’t miss this excellent opportunity to learn from 160 speakers during 5 days of intense sessions packed with knowledge that you need to make your business thrive throughout 2022 and beyond.
This is our unique and special way of saying “Thank You!” to all of our active members, one that will likely not repeat again in the near future. So please, DO NOT MISS this 🙂
Want to take us up on the offer? All the details are in a dedicated thread, link is below.