CPG Company Uses AI To Optimize Ad Campaigns

Image source: MediaPost

Albert.AI demonstrated an artificial intelligence (AI)-based social and search advertising solution with in-house teams to improve the effectiveness of digital ad campaigns. 

The tests, conducted by an unidentified consumer packaged goods (CPG) company, aided in defining the advertising creative process and determining the best audiences and media. 

Albert.AI pointed to work it has done with an unnamed global in-housing marketing direct-to-consumer (D2C) CPG company. The technology uncovered insights that enabled the company to tap into new opportunities in ad channels, and autonomously implemented these changes, resulting in a 44% increase in product-line revenue.

Albert’s technology also reduced Cost Per Acquisition (CPA) by 15% via paid search. In programmatic display, the technology increased conversions by 150% while reducing CPA by 6%.

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