CPG Company Uses AI To Optimize Ad Campaigns
Image source: MediaPost
Albert.AI demonstrated an artificial intelligence (AI)-based social and search advertising solution with in-house teams to improve the effectiveness of digital ad campaigns.
The tests, conducted by an unidentified consumer packaged goods (CPG) company, aided in defining the advertising creative process and determining the best audiences and media.
Albert.AI pointed to work it has done with an unnamed global in-housing marketing direct-to-consumer (D2C) CPG company. The technology uncovered insights that enabled the company to tap into new opportunities in ad channels, and autonomously implemented these changes, resulting in a 44% increase in product-line revenue.
Albert’s technology also reduced Cost Per Acquisition (CPA) by 15% via paid search. In programmatic display, the technology increased conversions by 150% while reducing CPA by 6%.
👉👉👉 Read The Full Piece Here
Leadreaktor is a time-tested direct nutra advertiser of in-house offers in many GEOs: Europe, Latin America and Africa.
Payouts start from $15.
Our best converting offers: Idealica, Biolica, Blackmaca, Bioforce.
>> Sign up and increase your ROI with us!
Follow us on social platforms:
📰 READ THESE
🔥 AI in Marketing: 5 Things Every Leader Must Do
⏬ Geico Slashed 2022 Ad Spend 38%, Other Big Insurers Also Down
🤔 PONDER THIS
The older you get, the longer Monopoly games last because all players become more fiscally responsible