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15 Lucrative Ways to Use Facebook Carousel Ads

Facebook carousel ads can bring in great CPAs when done right.

What are Facebook Carousel Ads?

For the uninitiated the carousel ad format consists of up to 10 images or videos. Each carousel card has a URL that users can click to view a specific landing page.

Here’s an example of an ad for bee earrings:

With their many benefits, carousel ads should be on your testing radar.

here are 5 of 15 ways to get you started. You’ll see the rest inside the main piece over at Neil Patel’s blog.

1. Showcase Different Products

An apparel store can post a carousel with separate cards featuring different products. Digiday reports Facebook carousel ads are 10x better than regular-formatted ads.

Take a look at this Bonito ad.

2. Highlight videos

Test videos if you need to tell a more in-depth story.

See this carousel ad by Operation Broken Silence showing a short clip featuring the dinner, drinks and carousel rides for their event.

3. Include Different CTAs

Carousel ads let you add different CTAs to different landers – use them!

According to Facebook this ad format leads to 30-50 percent lower cost-per-conversion and 20-30 percent lower CPC when compared with single-image link ads.

Here’s an example from Domestika featuring a “Shop Now” CTA.

4. Use Carousel Ads to increase traffic

Macy’s carousel ad for their “Buy A Coat & We’ll Donate One” aimed to increase awareness and the carousel generated more than 14 million impressions and helped the brand contribute 35,000 coats to Clothes4Souls.

5. Increase Conversions

Check out this amazing carousel ad that drove results for Pura Vida Bracelets.

Their carousel ads led to a 4X increase in orders in two months.

With an astounding 70 percent boost in conversion rate and 50 percent lower cost-per-acquisition with dynamic product ads.

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