5 Hidden Areas Of Google Ads You Probably Didn’t Know About
Image source: Search Engine Land
With its 23-year history, Google Ads is undoubtedly the most sophisticated PPC ad platform in all of digital marketing.
There has been a concerted effort over the past few years to streamline the accessible levers inside an account and combine campaign settings.
On the one hand, I believe it eases campaign preparation for those who are less marketing-savvy.
However, it might be frustrating for someone who has devoted their professional career to digital marketing. In some instances, the tools and features I previously had are gradually vanishing.
After using Google Ads for more than ten years, I’ve seen a few areas that I believe most advertisers or agencies underuse.
The purpose of this manual is to shed light on some of the lesser-known tools and areas of the platform that can pack a big punch when implemented right.
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Cost per sale
3-month avg. EPC: $1.56 USD
Offer IDs: 510/518/517/516
GEOs and Payouts:
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- AU – $70 per sale (View Offer)
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Pay per trial
3-month avg. EPC: $0.12 USD
Offer IDs: 529/530/531/532
GEOs and Payouts:
- US, CA, UK – $9 per trial (View Offer)
- BR, MX, CL, AR – $5 per trial (View Offer)
- DE, FR, IT – $5 per trial (View Offer)
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Pay per FTD
3-month avg. EPC: $0.114 USD
Offer ID: 651
GEO: ID, TH, PH, VN (View Offer)
Payout: $24 USD per FTD. No baseline.
$1000 to CashApp Account.
Hybrid CPL + RS
3-month avg. EPC: $0.27 USD
Offer ID: 103
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Payout: $2.5 + RS
TotalAV Antivirus. Cost per sale.
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Offer ID: 54
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