5 Hidden Areas Of Google Ads You Probably Didn’t Know About

Image source: Search Engine Land

With its 23-year history, Google Ads is undoubtedly the most sophisticated PPC ad platform in all of digital marketing.

There has been a concerted effort over the past few years to streamline the accessible levers inside an account and combine campaign settings.

On the one hand, I believe it eases campaign preparation for those who are less marketing-savvy.

However, it might be frustrating for someone who has devoted their professional career to digital marketing. In some instances, the tools and features I previously had are gradually vanishing.

After using Google Ads for more than ten years, I’ve seen a few areas that I believe most advertisers or agencies underuse.

The purpose of this manual is to shed light on some of the lesser-known tools and areas of the platform that can pack a big punch when implemented right.

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