6 Microsoft Audience Ads Product Updates

Image: Search Engine Land

1. New markets

Microsoft Audience Ads has been rolled out to 58 new markets, meaning it is now available in 187 markets in total across the globe.

2. Casual games expansion

Microsoft is rolling out Audience Ads to new placements, such as home, menu, and game screens across games that come defaulted onto Windows computers. Currently, Audience Ads are served in Treasure Hunt and Jigsaw but the tech giant has confirmed it is expanding reach to all Casual Games by 2024.

3. Microsoft 365 expansion

This month, Microsoft is planning to roll out Audience Ads to new markets of the free consumer version of the Microsoft 365 mobile app in the US. The tech giant will then expand further to EU markets on Android in January.

4. Predictive targeting

Microsoft Audience Ads recently launched predictive targeting, enabling advertisers to leverage the platform’s AI to identify relevant high-value audiences that they may previously not have considered targeting.

5. Video and CTV ads

Video and CTV Ads were recently launched to help advertisers reach large-scale and high-value audiences across Microsoft and publisher partner platforms in online video and CTV placements.

6. New AI bid strategies

Microsoft has launched two new automated bid strategies to help “advertisers reach their target audience with minimal effort” – Maximize conversion and Target CPA. The two new offerings are currently in pilot with a general roll out planned for later this month.

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