6 Things Marketers Need to Know About Meta’s ‘Twitter Killer’, Threads

Image source: PRWeek

Threads and Instagram have a lot of overlap, which means that businesses and creators who have built followings on the video and image site don’t have to start from scratch on the new text-based platform, as they would on other Twitter alternatives like Bluesky, Mastodon, and Post.

Threads and Instagram users will be able to share a single username, display name, and profile image across both platforms, eliminating the need for users to race an impostor to get a moniker. When an account is blocked on one site, it is also blocked on the other.

It’s a different story when it comes to gaining fans. According to Alessandro Paluzzi, a developer and self-proclaimed leaker who discovered Threads in March, Instagram would boost Threads accounts belonging to him.

Functionally works just like Twitter

As evidenced by Netflix’s post, Threads and Twitter will operate similarly. On posts, there are icons for liking, reposting and replying. Profile pictures appear in little circles; there are character counts, ways to attach pictures and videos and blue-check verification badges, though no golds at the moment.

In terms of brand safety, Instagram head Adam Mosseri posted on Tuesday that users can restrict replies to profiles they follow or those mentioned in the post.

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