6 Things Marketers Need to Know About Meta’s ‘Twitter Killer’, Threads
Image source: PRWeek
Threads and Instagram have a lot of overlap, which means that businesses and creators who have built followings on the video and image site don’t have to start from scratch on the new text-based platform, as they would on other Twitter alternatives like Bluesky, Mastodon, and Post.
Threads and Instagram users will be able to share a single username, display name, and profile image across both platforms, eliminating the need for users to race an impostor to get a moniker. When an account is blocked on one site, it is also blocked on the other.
It’s a different story when it comes to gaining fans. According to Alessandro Paluzzi, a developer and self-proclaimed leaker who discovered Threads in March, Instagram would boost Threads accounts belonging to him.
Functionally works just like Twitter
As evidenced by Netflix’s post, Threads and Twitter will operate similarly. On posts, there are icons for liking, reposting and replying. Profile pictures appear in little circles; there are character counts, ways to attach pictures and videos and blue-check verification badges, though no golds at the moment.
In terms of brand safety, Instagram head Adam Mosseri posted on Tuesday that users can restrict replies to profiles they follow or those mentioned in the post.
[SPONSORED] ADS.COM – Search Arbitrage’s Newest Feed Provider
Let’s talk about SEARCH ARBITRAGE!
It is a rapidly expanding segment in performance marketing – but why?
Traffic sources throughout the industry are observing a substantial increase of search ads within their ad inventory.
Highlighting the trend of rapid growth of search ads
According to Andrew Bellach, US Search Lead at Taboola, the growth of search activity has exhibited significant positive trends within their platform.
- Search activity on Taboola has grown over 40% YoY
- At the moment, we have over 300 search advertisers driving to hundreds of keywords & 100+ geos
We are excited to unveil the search arbitrage monetization segment of the Ads.com platform at Affiliate World in Barcelona, Spain, taking place from July 12–13, 2023!
Ads.com leverages over 17+ years of know-how from our affiliated business, BODIS, in the traffic monetization industry.
We invite you to attend Affiliate World in Barcelona, for our product launch! You can find us at booth C20, for any interest please reach out to [email protected] to arrange a meeting, whether you are attending AWE or not.
📰 READ THESE