Ad Revenue to Pass $50B in 2021

According to social media ad spend in the US is projected to pass $50 Billion. Mobile ads account for 85% of this revenue.

The US is projected to pass the $50B mark from social media ad spend for the first time in 2021 and is expected to reach $56.18B. This figure is nearly double next to revenue generated by China, $28.75B.

A 16.7% increase from 2020, when revenue amounted to $48.12B. In the period from 2021-2025 social media ad revenue is projected to grow at a compound annual growth rate of 7.76%, reaching $75.76B by the end of the forecast period.

In 2020 a whopping 83.85% of revenue was generated by mobile ads, amounting to $40.35B.

In a nutshell, we’re all safe, ads ain’t going nowhere.

>> Read the full piece here <<

[SPONSORED] Sick of Overpaying for Proxies?

Once again, we at Supreme Media have negotiated an amazing deal for our affiliates!

We’ve paired up with ProxyEmpire, who offers mobile & residential proxies in over 150+ countries.

If you are:

-Sick and tired of overpaying for your residential and mobile proxies

-Frustrated by strict usage and billing policies with your current provider

Then prepare to be impressed!

Why You Should Choose ProxyEmpire:

-Pricing is consistently 40-55% lower than their competitors.

-Unlimited rollover bandwidth – you can purchase a bigger package to save on bandwidth costs, and then use it over several months!

-Multiple levels of targeting – including targeting by Country, State/Region, City, and ISP.  You’ll get the perfect IP for your needs!

-Great IP quality!

No wonder most of Supreme Media’s super affiliates are using ProxyEmpire to manage their social and native ad accounts!

Here’s the Deal… is so great, that we at Supreme Media have decided to offer our publishers an exclusive 15% bonus bandwidth to their plans!

Here’s how you can claim the 15% bonus bandwidth:
1) Email [email protected] with the message ”I would like to claim my SUPREME MEDIA bonus”.
2) Wait for the discount code to be emailed to you – with instructions on how to redeem.

Instagram Shares Overview of How its Reels Algo Works

This week Instagram shared a new overview of the key factors it considers in ranking Reels. This means you’ll know how to maximize Reels reach by aligning with these key elements.

Here are the 4 factors Instagram considers how likely a user’s to be interested in a Reel:

1. Watch a reel all the way through
2. Like it
3. Say it was entertaining or funny
4. Go to the audio page and make your own Reel

The more Reels you watch all the way through more signals of interests Instagram has in order to determine what you want to see.

Next, IG shares the 4 more important signals that can boost Reels reach:

1. Your activity — which Reels you’ve liked, commented on and engaged with recently.
2. Your history of interacting with the person who posted.
3. Information about the Reel such as the audio track, video understanding based on pixels and whole frames, as well as popularity.
4. Information about the person who posted and how others interacted with them.

And, finally, IG shares an overview of what will limit a Reels distribution:

1. Low-res or watermarked reels
2. Reels that focus on political issues
3. Reels made by political figures, parties or government officials – or on their behalf

>> More on Reels Here <<

Weekly Picks

FB MOVIE – Exclusive: Facebook’s first-ever paid movie premiere 🎥   — Read more

TIKTOK – TikTok Is Skeptical of Marketers, but These 10 Brands Have Earned Gen Z’s Approval 👿 — Read more

DIRECT MAIL 2.0 – Direct Mail 2.0 Is Here and It’s Just as Effective as Digital ✉️— Read more

AMZN– Why Advertising Is Poised To Become Amazon’s Main Business  📦 — Read more

SHOWERTHOUGHTS – “If humanity ever discovers a portal to a different dimension, we’d probably use it to dispose of trash.” u/Becauseisaidsotoo
Source: Reddit

FEATURED STM THREAD: STMers Are Taking TikTok By Storm!

It’s been a while since we have seen a particular traffic source becoming that popular in such a short period of time. Just a few months ago, pretty much nobody talked about TikTok on the forum, but that has changed a lot recently.

New TikTok related threads started to popup, so we had to create a separate section for those. There are already several active follow along running in the section… some massively successful, some not so much as to be expected.

One way or another, looks like TikTok is quickly becoming everyone’s favorite and we expected multiple juicy discussions to take place in the coming weeks. So the question is: Have you been considering starting with TikTok ads? Now’s the right time.

TikTok is already huge and it’s only growing. And do you know what’s the best thing about it? Creativity matters way more on this source than on any other. User generated content, video ads that you can make yourself with your phone, customer testimonials… these are huge over there and quite hard to get copied by others, especially when you have your own product.

Don’t miss the train and jump on early. Check the forum section out, link is below.

>> Check the TikTok section <<

Stay tuned for the next edition of MRKTRS WKLY.

Want to offer some feedback or submit content? Email us at [email protected]