Google Ads Benchmarks 2023
Image source: WordStream
It’s no secret that search advertisements are one of the most efficient ways to market your brand online. Pay-per-click (PPC) advertising, when properly optimized, returns $2 for every $1 spent—a 200% ROI on average.
But how can you know if your search campaigns are being used to their maximum potential? When you put money into advertising, you need to be confident that your efforts are operating at a rate that is profitable for your company.
We analyzed 17,253 US-based search advertising campaigns running between April 1, 2022, and March 31, 2023, to create in-depth search advertising benchmarks for 23 industries. These search ad benchmarks are primarily Google Ads based, but they do account for Microsoft Ads as well since the data is about 80% from the former and 20% the latter.
Table of Contents
Click to jump to a specific section in our report:
- Key trends: the big picture
- Microsoft and Google Ads benchmarks for every industry
- Average click-through rate
- Average cost per click
- Average conversion rate
- Average cost per lead
- What these search ads benchmarks mean for your business
[SPONSORED] How to Lower CPMs on FB, Using Unbannable Ad Accounts
Struggling with frequent Facebook ad account bans?
Feel like smashing your laptop after seeing your ads are STILL stuck in review just before a big revenue day?
If you’re running Facebook ads, chances are you’re going to get randomly restricted or banned (if you haven’t been already)!
But instead of living in fear of Zuckerberg’s infamous ban hammer (or avoiding Facebook Ads altogether!), there’s ONE thing you can do to prevent this from happening…
Open an Agency Account with OrangeTrail! 👈
Orange Trail is the leading provider of whitelisted agency ad accounts in the industry — Accounts for all platforms including Facebook, Google, Tiktok, Snap, Twitter & Bing.
The benefits of using our pre-vetted agency accounts:
- Unlimited Spend Limits
- Lower Risk of Bans & easier to get an account unbanned
- Faster Ad Approvals & Top Ups
- Highest Tier Support from high-level reps
- Unbeatable 24/5 support in Slack
- Better Sleep at Night!
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Want a stable social media advertising experience for your business? Then book a call with us today!
P.S. We don’t accept black-hat advertisers advertisers. Drop us a message to see if you’re eligible — or simply schedule a call with us.
Eri from OrangeTrail
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It is kind of lame that we don’t inherit knowledge from our ancestors and we have to study to learn what they learned thousands of years ago.