How to Write a Call-to-Action That Gets Visitors Clicking

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Good writing matters in marketing.

Being able to articulate ideas clearly is vital to capturing the attention of prospects.

Let’s take a call-to-action (CTA) as an example. person writing a call to action on an email If the copy you craft doesn’t draw visitors in, that can hurt your click-through rate, lead conversions, and sales. In this blog post, we’ll discuss some vital copywriting lessons you should apply to your CTAs to drive traffic, generate more leads, and convert users into customers.

What is a call-to-action?

How to Write a Call-to-Action

What is a call-to-action? 

A call-to-action (CTA) is a word or phrase that prompts a reader to take a desired action. In marketing, CTAs appear throughout campaign copy to convince your audience to take the next step down the sales funnel via a button or hyperlink.

Your CTA might prompt people to do one of the following actions:

  • Subscribe to your email newsletter.
  • Download an ebook.
  • Sign up for an account.

If you want to convince more people to take the next step, your CTA must be compelling enough for them to click through. That’s why knowing how to write a CTA is essential.

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