10 Latest Google Ads Updates
No way you say, how do I keep up with Google Ads’ constant updates?
This is how, with a tl;dr.
Ready? Let’s go!
1. New conversion goals – Nov 1
Tl;dr Conversion goals group conversion actions together to enable bidding optimization at the
2. New features for deal badges in Shopping – Oct 28
Tl;dr Product listings with a deal badge can appear in a Deals feed + improved reporting for these listings.
3. New Google Ads budget report – Sep 30
Tl;dr More insight into how Google spends your budget each day and month.
4. The mobile SERP now uses infinite scroll – Oct 14
Tl;dr Infinite scroll on mobile does NOT impact Ad Rank, DOES change text ad distribution and could impact your metrics.
5. New offline conversions import (OCI) helper tool – Sep 28
Tl;dr A self-service tool helps you view and analyze offline conversion data.
6. Enhanced conversions now available to all – Sep 30
Tl;dr Available to all advertisers for accurate and privacy-first conversion tracking.
7. FLoC testing pushed out to Q1 2022 – Oct 1
Tl;dr Third-party cookie removal could be delayed again.
8. Upgraded ad extensions – Oct 26
Tl;dr Old features taken away, new ones added.
9. Performance Max campaigns now widely available – Nov 2
Tl;dr Performance Max (automated) campaigns now available to all with Smart Shopping and Local campaigns to upgrade to PM in 2022.
10. Engaged-view conversions now available for video Display ads – Sep 27
[SPONSORED] Get a Free Vacay to Mauritius?
Your favorite network Zeydoo just launched the contest of the year – Smart Vacation!
Want to become the Grand Prize Winner who will travel to Mauritius FOR FREE, or get one of the other great gifts from Zeydoo?
✔️ So, how do you get the grand prize and have an amazing vacation in Mauritius?
2 Conditions to Qualify for the Grand Prize:
- You’ll need to make $120k+ in revenue during Q4 of 2021 (Oct-Dec 2021).
- Your Q4 revenue needs to show a 25%+ growth from your Q3 revenue (Jul-Sep 2021).
(If multiple affiliates qualify for the Grand Prize, the person with the highest revenues and growth wins!)
✔️ But wait – there are MORE great prizes to be won!
Other than the Grand Prize – there are other great prizes waiting for you to claim!
And these other prizes can have UNLIMITED numbers of winners! You’ll get these prizes when you meet the revenue and growth requirements (i.e. growth in Q4 compared to Q3).
Additional Prizes & Requirements:
🏆 Get a $500 certificate to any airline company when you achieve $120k revenue and +25% growth in Q4!
🏆 Get a $1500 certificate to any airline company or online store when you achieve $60k revenue and +50% growth in Q4!
🏆 Get a $500 certificate to Amazon or any other online store when you achieve $20k revenue and x2 growth in Q4!
Don’t miss your chance to claim these awesome prizes!
(Results will be announced: 12-Jan-2022)
Instagram Launches ‘Add Yours’ Sticker
Instagram launched the new ‘Add Yours’ sticker for Stories enabling users to prompt others to respond to their Stories content in the hopes of creating more engaging reply threads to Stories posts.
Here’s an example sticker using the ‘outfit of the day’ prompt:
When users respond they’re added to the profile bubble listing on the sticker, which, when tapped, enables users to go through all thread responses.
Sounds a lot like TikTok’s Duet feature which lets many users add to a Duet chain, creating long interactive streams of content based on the original theme.
LOGOS – Infographic: What Millennials and Gen Z Want From Company Logos 🎨 — Read more
META – The Tiger & The Buffalo 🐅 — Read more
BF – The best early Black Friday deals you can get right now 📢 — Read more
SHOWERTHOUGHTS – “If you find a $100 bill on the ground and it takes you a second to pick it up, for that brief moment you are making $360,000 per hour. ” /u/MickeyMoose555
FEATURED STM THREAD: Manual Spying On Native – Yay Or Nay?
One of our members started an interesting thread on STM Forum this week. Let’s quote a part of the opening post here:
I’m faced with the thought that my spy tool, Anstrex, may not be doing a great job at picking up search arb ads, or at all. But when manually spying, how do we know which ads are popping up just because it’s their first day of running on high bid, or different advertisers testing the same non-working offer on different days, or if it’s really a working proven offer (that is also not picked up on Spy tools)?
Interesting topic to say the least, isn’t it? We all know spytools are not PERFECT, they pick up cloaked landers here and there, sometimes they fail to crawl some ad placements and widgets…but still, the best spytools have so much data and that makes them pretty much essential tools in the arsenal of any serious affiliate marketer.
But what about manual spying? Especially on Native sources… Does it make any sense to even attempt to spy on your competitors manually? Well, that’s a hard question and there is no simple answer to this question. Check the thread to see what the STM members think, there is some solid advice posted already. Especially the reply from jack_l, who happens to be a true native expert, is worth a read. Link below.
Stay tuned for the next edition of MRKTRS WKLY.
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