How Much Do Influencers Expect to be Paid — By Audience Size And Platform
Intellifluence recently conducted a survey of 1,249 influencers across the US, Canada and the UK in order to gain insights into the individual compensation expectations. Here’s a quick rundown:
What type of compensation do they prefer?
- 69.5% want cash and product, 24.5% cash only and 5.7% product only.
How much do influencers charge per Instagram Post?
- Smaller-scale influencers up to 1,000 followers charge around $193 per post on average. 80,000 followers and up charge more than $1,000 per post.
- Audience size isn’t a determining factor because a smaller, more active and engaged following may be just as beneficial as a larger following.
On Facebook (1-4,999 @ $169.63) and Twitter (1-4,999 $56.30) respectively, pricing’s lower. Especially given Twitter’s fast-moving tweet streams.
For YouTube and TikTok, Intellifluence has split its listing into ‘Peer/Authoritative’ influencers – regular creators who are not regular creators – and ‘Aspirational’ stars – higher profile/web celebrity creators.
The pricing? Significantly different between the two categories:
- 1-4,999 @ $207.32 for Peer/Authoritative – note the difference in audience sizes.
- 1-850,000 @ $1000.00 for Aspirational
The data for TikTok is nearly the same:
Click here if you want to check out the entire Intellifluence PDF report.
[SPONSORED] How Much Do Affiliate Marketers Make?
Many newbies ask questions like “how much can I make as an affiliate marketer?”
More than 80% of brands are now using affiliates to promote their products. So there is a lot of money to be made as an affiliate in 2021. (For some of the highest-converting offers, check out VIP Response.)
There are stories like how Tom Dupuis’s annual affiliate income went from $20k to $150k over the span of a few years. Then there are stories of new affiliates struggling to turn a profit.
The differences in affiliate income can be large, with the average affiliate income being $20-30k per year.
BloggingX estimates the average conversion rate to be 1%-5%. Some affiliates are happy with less than 1%, while others are dissatisfied with anything below 25%. Each case is different.
It Takes Effort
Some beginners don’t realize that large-scale affiliate marketing requires time, work, and money. Investment is always involved.
That means learning as much as you can about your traffic source, finding your vertical and niche, trying different offers to identify the best one, and scaling top performers. Financial investment is of course also required.
Tips For Newbies
- Start with something that has an easy conversion flow, even if it comes with a lower payout.
- Ask your AM for offers that have proven performance. For some of the highest-converting offers, check out VIP Response.
- Set a sufficient budget to allow for scaling.
- Continue to test and compare. Split testing is essential.
- Invest in the right tools, such as a tracker and spy tool.
SOCIAL MEDIA – New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed 🐦 — Read more
VID STATS – 60 Powerful Video Marketing Statistics (+Why You Should Use Video) 📺 — Read more
ADWEEK – Aldo Swaps TikTok for Instagram for Fall Campaign ‘Step Into Next’ 🤳— Read more
ACCESSIBILITY – Website Accessibility Checklist – Should You Be Using One? ♿— Read more
SHOWERTHOUGHTS – “When a vampire bites a mermaid, the mermaid could fly and swim, becoming one hell of an apex predator.” /u/Cowpatty96
FEATURED STM THREAD: Need Or Have Offers For TikTok? Tune In!
With the recent surge in TikTok related threads, our members are in demand of TikTok compatible offers. That’s why Amy (vortex) just started a thread on the STM Forum that aims to address this need.
Are you running on TT and need more offers? Or are you a rep of Affiliate Network that can provide some good offers that are known to convert TT traffic? This thread is for both of you so chime in please.
We already see some activity and some promising offers in the Neuro vertical have been posted and more are to come for sure. Go grab them before everyone else does. You know how it goes, those who act early reap the rewards 🙂
>> Preview the thread here <<
Stay tuned for the next edition of MRKTRS WKLY.
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