What Marketers Need to Know About ChatGPT, Google’s Bard, and Microsoft’s Bing Chatbot

ChatGPT exploded in popularity almost overnight. It had already reached one million users in five days. In comparison, Facebook took about ten months to reach one million users. 

All of this is to say that there is clearly a market for conversational AI services. Google and Microsoft have both taken notice. 

While both companies have been investing in AI for years, it appears that ChatGPT has prompted Google and Microsoft to accelerate the release of their own conversational tools. On February 6, Google announced “Bard,” its own conversational AI service. Just one day later, Microsoft released its own AI-powered version of Bing.

And I understand it from a consumer standpoint. These tools are entertaining. Consider the adorable response I get when I ask, “Can you tell me a cat joke?” 

At their core, these tools have the potential to revolutionize how marketers search for relevant information and distill that information into content for their audiences. Let’s look at the differences between Bard, AI-powered Bing, and ChatGPT, as well as the benefits and drawbacks of each.

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