? London, UK
MRKTRS x STM WKLY #59
AI + HALLOWEEN = AI WEIRDNESS
Struggled to come up with a unique Halloween costume idea? Well, you should’ve consulted this weird but wonderful online costume suggestion tool that used machine learning to generate obscure costume ideas.
STAGE 1: Feed: It used a machine learning algo that was fed the list of 7,128 costume suggestions sent in by various people.
STAGE 2: Learn: It learned to spell all these words and phrases on its own accord.
STAGE 3: Predict: Made predictions about which letters should be used in what order to make a Halloween costume.
STAGE 4: Improve: Over time, the predictions improved.
STAGE 5: Create: Added in a ‘creativity’ layer.
END RESULT: Hey Presto! Time to make your Piglet Crayon costume.
Genius.
>> Check out the weirdness here <<
SO YOU THINK YOU KNOW ALL THE MARKETING TOOLS? THINK AGAIN!
It’s not just about using traffic analytics, some tracker, social media tool or a data mining solution … We’re talking:
•Social Media Listening Tools•Online Customer Service Tools•Influencer Outreach and Management•Page Engagement Tools•Content Curation Tools•Plus much, much more.
WEEKLY PICKS:
ATTRIBUTION – Tired of checking performance results of all Facebook properties separately? The ‘new’ Attribution Tool aggregates measurement across all of your Facebook ad campaign ecosystem — Read More
PASSWORDS – A digital reading of someone’s brain activity while looking at a series of images is enough to generate secure passwords. Will our brains become the new LastPass? — Read Full Story
CONVERSIONS – Running Google Ads? These 10 suggestions from Adespresso are a must-read to increase your CR — Read Now
AUGMENTATION – Could “augmented” meetings replace video conferencing for remote companies? VR company Spatial are backed by some heavy-hitters and mean business — Read More
LOL OF THE WEEK:
Loz Green called on the OG’s of the industry to help collect old school ads for a history of affiliate marketing project. 45+ comments later, Loz’s thread in the MRKTRS Group was full of throwbacks to the golden days of POF.
>> Check it out here <<
HAPPY 10TH BIRTHDAY BTC!
Wind back to Halloween 2008 and not many people had heard of Satoshi Nakamoto. But they had just published a paper: “Bitcoin: A Peer-to-Peer Electronic Cash System.”
Since that fateful Halloween:
Two pizzas were bought for 10,000 BTC (in May 2010).
10% of its volume has been used for drug purchases.
Mining BTC ranked 71st among the highest power usage worldwide.
BTC makes up half of the $200 billion cryptocurrency market.
Approximately 25% of mined BTC have been lost forever.
Happy Birthday BTC
FEATURED STM THREAD:
GREGMORRISON’S EPIC FOLLOW ALONG
An update on this Follow-Along-Of-The-Year: Greg has found his FIRST PROFITABLE AFFILIATE CAMPAIGN!
Just less than 3 weeks ago, he was a newbie starting from scratch. If you need inspiration to get started, this is it.
>> Read More [Members Only] <<
Stay tuned for the next edition of MRKTRS WKLY.
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