Tiktok Launches New Tool For Improved Insight Into Customer Journey

Image source: Search Engine Land / TikTok Ads Manager

Attribution Analytics is a first-party measurement solution that analyses how users make purchases, from awareness to action.

TikTok has released a new tool to assist advertisers in better understanding campaign effectiveness and user intelligence.

Attribution Analytics is a first-party measurement tool that analyzes the entire consumer journey on the social network, from awareness to action and provides insights into how people buy.

Why do we care? With a greater understanding of how customers make purchases, you can find areas for improvement, allowing you to provide a better user experience and fuel your business’s growth.

New functions. TikTok Ads Manager introduced Attribution Analytics with the Performance Comparison tool. This measurement tool displays conversions over various timeframes, assisting advertisers in determining the best attribution strategy for their organization.

This includes

App
Offline
Shops
And more

Advantages of Performance Comparison. The Attribution Analytics Performance Comparison function is now available and may be used to:

Analyze and compare the number of events recorded under different attribution windows for key activities such as View Content, Add to Cart, Initiate Checkout, and Purchase, as well as the impact on key performance indicators (KPIs) such as cost per acquisition (CPA).
Visualize the difference in click-through and view-through conversions, as well as your CPA, across various click and view attribution window combinations.

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