Tiktok Launches New Tool For Improved Insight Into Customer Journey

Image source: Search Engine Land / TikTok Ads Manager

Attribution Analytics is a first-party measurement solution that analyses how users make purchases, from awareness to action.

TikTok has released a new tool to assist advertisers in better understanding campaign effectiveness and user intelligence.

Attribution Analytics is a first-party measurement tool that analyzes the entire consumer journey on the social network, from awareness to action and provides insights into how people buy.

Why do we care? With a greater understanding of how customers make purchases, you can find areas for improvement, allowing you to provide a better user experience and fuel your business’s growth.

New functions. TikTok Ads Manager introduced Attribution Analytics with the Performance Comparison tool. This measurement tool displays conversions over various timeframes, assisting advertisers in determining the best attribution strategy for their organization.

This includes

  • App
  • Offline
  • Shops
  • And more

Advantages of Performance Comparison. The Attribution Analytics Performance Comparison function is now available and may be used to:

  • Analyze and compare the number of events recorded under different attribution windows for key activities such as View Content, Add to Cart, Initiate Checkout, and Purchase, as well as the impact on key performance indicators (KPIs) such as cost per acquisition (CPA).
  • Visualize the difference in click-through and view-through conversions, as well as your CPA, across various click and view attribution window combinations.

👉👉👉  Read The Full Piece Here

[SPONSORED] Case Study: $1900 Profit in 7 Days with Direct Linking

Newbie and Veteran Affiliates listen up – running campaigns don’t get easier than this case study!

Gurus will tell you “Direct Linking doesn’t work!  You MUST use a landing page!”

Well – this case study proves them wrong.

AND – get this – most of the profits are from pop traffic.

Some info and stats:

Revenue: $5454.32

Cost: $3550.68

Profit: $1903.65

ROI: 53.61%

Affiliate Network: Golden Goose

Geo: Bangladesh

Offer Type: mVAS

Traffic: Pop and Push

Period: 7 Days

>> Click here to see the full case study!

The case study reveals details like campaign targeting, optimization, and scaling (even the exact traffic sources!)

You know what else?  We at Golden Goose have LOTS other offers that convert like this.  We specialize in this type of offers – called mVAS offers.  In fact, we’re the biggest network in the mVAS niche – with offers from 150 geos!

BONUS: Use promo code “STM10” to get an extra 10% on your payout for 7 days!

>> Check Out the Full Case Study Here!