USA
Key COVID-19 Traffic Surges + 5 Quick PPC Schemes
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The Microsoft Advertising Analytics and Insights team have pivoted to providing industry level updates and insights. While some industries have never taken such massive hits (-90% reduction in traffic in travel, for example), others are experiencing massive surges in searches and traffic due to closed retail stores. |
Travel – is down
Continues to be one of the most challenging industries during the pandemic. -90% reduction in traffic. Consider regional and local targeting once shelter-in-place bans begin to lift.
Retail – experiencing a surge
There has been a 36% increase in searches around hair dyes and colouring and a 118% increase in clicks.
Simultaneously, the personal grooming category has seen a 79% increase in searches and a 146% increase in clicks.
Automotive – pause in sales but purchase interest remains
“Near me” queries up 22%, “Affordable” up 85% and “Leasing” up 51%
Health and Wellness – a surge in queries related to over the counter products
Hand sanitizers, masks and disinfectants alongside symptoms, vaccines and treatments dominate the health and wellness industry. “However, only 3% of the new unique queries included specific references to coronavirus or COVID-19”
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The people have spoken… they still need some fun!
A dozen apocalyptic books and (super cheesy) films couldn’t have prepared us for the crazy times we are living in right now… But we still need to bring home the $$$!
The earth may have clicked pause but everyone’s online!
Now more than ever…
With sporting and live events cancelled (no sports betting!), the global economy all but shut down (nobody wants to invest in forex or crypto right now!), and unemployment reaching alarming rates, people are looking for new channels for both entertainment and money-making – and they have found it in online gaming!
Have you discovered NetoPartners yet? They run direct affiliate marketing services for the top iGaming brands, which offer the coolest original online slots & scratch card games you’ll see!
NetoPartners’ brands have had a dramatic increase in new player sign ups across all media channels since the global lockdown and their affiliates are even reporting a surge of conversions from players who previously showed little interest in online gaming.
On average across all campaigns (Facebook, PPC, UAC, SEO, etc.), NetoPartners’ brands showed an increase of over 400+% since Europe went indoors! With record daily peaks of over 1023% in leads and FTDs!
…. And it hasn’t slowed down!
Conversions are climbing every day!
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Weekly Picks
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BYE AIR? – Your air travel experience will never be the same. ✈️ — Read more NIKE – How Nike turned shoe parts into face shields in just two weeks ? — Read more FORBES – How To Sell When Customers ‘Aren’t Buying’ ⛔ — Read more PITCH – Pitching Through The Pandemic: Top Experts Share Marketing And Communications Dos And Don’ts ? — Read more SHOWERTHOUGHTS – “If a sloth were to clap, it will always sound sarcastic.” / u/ziadio2 |
Does Your Biotype Mean You Can “short-circuit” Your Brain? In Short, Yes, But it Also Means You Can Solve Your Issues
Figuring out which biotype (different ways negative stresses express themselves) can help you understand your brain better.
And, in turn, better cope with stressful situations…such as the pandemic.
Here are the 6 main biotypes plus their most associated thoughts, emotions and behaviours:
1) Rumination – Negative thoughts from your inner voice and repeated worrying. Stop watching so many worrying news and focus on factual pieces of information.
2) Threat response – Feelings of shakiness, being easily startled, associated with PTSD, anxiety etc. Avoid worrying news or panicky family members (if you can). Focus on normal routines that create stability.
3) Emotional Numbness/Anhedonia – Unable to take pleasure in activities that typically bring you joy and give you purpose. Find more channels of stimulation to engage your brain (music, smells, pictures). Recognizing emotional numbness is the first step.
4) Anxious Avoidance – Situations that cause anxiety can have a physical expression such as chest tightness, sweaty palms or palpitations. These situations further make you avoid a situation – choosing text messages over phone calls is one example. Choose phone calls and keep that vital human connection alive.
5) Inattention – Difficulty concentrating or staying focused, where even basic functions can become hard to complete. Solution? Break down your tasks and take it all step by step.
6) Cognitive fog – Brain feels foggy rather than sharp. Give your brain some time to rest and catch up because it’s tired from having its capacity for flexible thinking pushed, especially lately.
FEATURED STM THREAD: Are You a Newbie Wanting to Start in Adult?
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Stay tuned for the next edition of MRKTRS WKLY.
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