San Francisco, USA
Safari to Ignore New HTTPS Certs Older Than 13 Months
Later this year, Safari will no longer accept HTTPS certificates that expire more than 13 months from their creation date.
In other words, if your certificate has been issued on or after that date with the term over 398 days will be distrusted in Apple products.
Newbie tip: Don’t know what HTTPS is?
Simple! HTTPS (Hypertext Transfer Protocol Secure ) is a combination of HTTP + SSL/TLS. Which means that HTTPS is basically a connection that delivers the data securely using SSL/TLS. SSL is a secure protocol that works on top of HTTP to provide security.
Back to the main piece.
The aim of this sudden move is to ensure devs use certs with the latest cryptographic standards and to reduce the number of old certificates that could potentially be stolen and re-used for phishing and drive-by-malware attacks.
Short-lived certificates will ensure people migrate to more secure certs within about a year.
By increasing the frequency, site and business owners’ lives are about to get a tad bit more complicated, it has been noted.
“Their spokesperson said it was to ‘protect users.’ We know from prior CA/B Forum discussions that longer certificate lifetimes proved to be challenging in replacing certificates, in the case of a major security incident. Apple clearly wants to avoid an ecosystem that cannot quickly respond to major certificate-related threats.”
“Short-lived certificates improve security because they reduce the window of exposure if a TLS certificate is compromised. They also help remediate normal operational churn within organizations by ensuring yearly updates to identity such as company names, addresses and active domains. As with any improvement, shortening of lifetimes should be balanced against the hardship required of certificate users to implement these changes.”
Let’s Encrypt issues free HTTPS certificates that expire after 90 days, and provides tools to automate renewals.
Github? 2 year certificates.
[SPONSORED] Running push traffic? Claim these gifts from Adoperator!
Gift #1: Next-Level Push Tips
- Optimize your landing page speed for 20-30% better performance.
- Remove the tracker from optimized campaigns for faster redirects – get up to 15% more traffic.
- Many subscribers don’t click on push messages right away. Networks continue to charge for clicks after the campaign stops. Set your campaign budget to aim for 70-80% of the offer cap, to account for late traffic. Adoperator achieves 0% overspend in most cases, with a maximum of 10%.
- Use IP targeting to target specific IPs/carriers- it helps you to catch users while using a particular carrier. Use macros on your landing page (e.g. “Special offer for Vodafone users”). Adoperator lets you do both.
- Keep testing new creatives to avoid fatigue, to increase CTR by 10-15%+. Include 5-7+ different titles/descriptions. And use emojis to get more attention!
- Many ad networks resell burnt-out traffic. Track by subid and blacklist ones with abnormally low CTR compared with the average. Remove subids and devices with high bounce rates.
- Some push networks sell fraud traffic that doesn’t come from push messages. If you see clicks from a webview browser, or you cannot detect the device, ask for a refund. At Adoperator we stand behind our traffic quality and our team carefully chooses sources before putting them into action.
Gift #2: Deposit Bonus
Claim your STM-exclusive promo codes!
STM20 – Deposit $100 Get $20 Free
STM50 – Deposit $250 Get $50 Free
STM100 – Deposit $500 Get $100 Free
How to get the bonus:
Step 1: CLICK HERE to register at Adoperator.
Step 2: Enter the promo code on the “Add Funds” page. (Promo codes valid until March 31st.)
N…NO? – Steve Jobs believed the key to success lied in saying ‘No’. This one mental trick makes you even better at it. ⛔ — Read more
SLEEP WELL – Tons of creative ways to help you unplug and recharge before bed. 😴 — Read more
STRETCH! – A study from the International Journal of Behavioral Nutrition and Physical Activity shows that even a simple stretch has long-lasting daily benefits for you. 🦵— Read more
CERTS – Speaking of HTTPS and certs – Let’s Encrypt has issued a billion certificates. 😮 — Read more
SHOWERTHOUGHTS – “Technically, your alarm tone is your theme song as it starts every episode” / u/leftmostpuddle
The 8 Best Industries to Start a Business in 2020
Based on Inc.’s 2020 Best Industries report, aspiring entrepreneurs may want to dip their toes in the following industries:
(we’ll only list 3 or 4 – you’ll have to read the full piece yourself because nobody likes a huge newsletter)
Clean Water Services
The water crisis in Flint has raised awareness about the harmful effects of contaminants making it an important issue for consumers and enterprises in the US.
Your competition? Oh just Bill Gates’ $1B Breakthrough Energy Ventures-backed $2,000 solar panel called “Zero Mass Water” that draws water out of thin air.
Gender-Neutral Personal Care
No more “beauty” for women and “grooming” for men. Younger consumer audiences now tend to favour products that don’t target a particular gender.
Healthier Junk Foods
Healthy diets are all the rage but Americans still fancy chips and cookies. Health-concious consumers are seeking out better-for-you version of their favourite snacks.
“U.S. pet care spending in 2018 reached a record high of $72.6 billion, according to the American Pet Products Association.”
FEATURED STM THREAD: $100k Contest On STM??? Hell Yeah Baby!
So we have a new contest on STM, it’s starting today actually! And the prizes are nothing short of amazing… the qualifying participants can take home as much as $100,000 USD in prizes.
Who’s behind this, you might ask?
This contest is organized by Fluent Inc., a performance marketing network which happens to be particularly strong in the sweeps and rewards offers verticals. And it all comes down to these 2 verticals… in order to qualify for the draw, you need to send leads to their sweeps and rewards offers. And it all comes down to these 2 verticals… in order to qualify for the draw, you need to send leads to their sweeps and rewards offers.
When there is so much money involved, certain rules are to be expected, of course. And this contest is no exception. The prizes are divided into several tiers, the higher the tier, the higher the prize.
Bigger part of the rewards is reserved for existing affiliates, who manage to drive up their revenue volumes. But fear not, even new affiliates can participate and take home a hefty sum. And even if you don’t win, you might still benefit from their high converting offers.
All the details, prize tiers and other requirements are specified in the STM thread that’s linked below:
Stay tuned for the next edition of MRKTRS WKLY.
Want to offer some feedback or submit content? Email us at [email protected]