? Burlingame, CA, USA
MRKTRS WKLY #36
BILLION DOLLAR BRAND BUILDING WITH BIDDLE
Gibbson Biddle knows a thing or two about creating a brand. He worked as VP Product at Netflix from 2005-2010 and has written a killer article on brand building.
Over the last twenty years, Netflix has evolved from a DVD e-commerce site to a global billion dollar Internet TV behemoth. But it’s been far from a smooth journey (they lost 800,000 customers in 2011 ?).
Despite bumps and roadblocks, they’ve nailed a hard-to-copy brand which is crucial to their global success.
Here’s the two models Biddle used to drive the Netflix marketing and product teams as both evolved and intertwined together:
- The positioning model: what’s the one word you’d like to own for your product or company?
- The brand pyramid: Product attributes + benefits + emotion + aspiration.
Plus take a peak at Biddle’s super interesting breakdown of the evolution of their homepage over the years – Netflix’s billion dollar landing page.
? Key takeaway: take your best shot at defining the model, then explore the various ideas with consumers via focus groups, surveys, but most importantly, A/B tests.
HOW TO OUTSOURCE LIKE A BOSS
Having problems setting up your FunnelFlux server…? Wasting hours playing with Voluum tracking pixels…? Need your landing page optimized yesterday…? After a complete Shopify store setup (damn, that one’s super time-consuming)…..!?!
Affjobs Gigs! is here to save the day.
Stop wasting time on technical or time consuming tasks you should be outsourcing. Forget Fiverr or Upwork. Deal with REAL affiliate industry experts.
Your time is better spent focusing on your campaigns.
We had a play. And it’s easy as 1,2,3:
1️⃣ List a Gig! (only $10).
2️⃣ Communicate & hire Affiliate Experts directly.
3️⃣ Pay with Paypal.
There’s no strings attached. And no hidden costs.
THAI BANNED – Did you know renting an Airbnb in Thailand for any time less than a 30 day period is considered illegal? Hosts are facing fines for daily and weekly Airbnb rentals. ??? – Read More
NOMAD MAP – Here’s a super useful map for traveling MRKTRS seeking local Digital Nomad Facebook Groups to engage with a local DN community. Search by location or sort by member size. ??? – View Map
INFLUENCERS – A leaked screenshot of a new advertising platform from Facebook shows how marketers can connect with social media influencers to team up on sponsored-content. ?? – Read Now
ZUCKERNET – In 2013, Facebook launched Internet.org and it was a big focus for Mark Zuckerberg. So what actually happened? ??? – Read More
CAMPAIGNS – Optimizer have dropped two golden nuggets for Native affiliates.
PHOTO OF THE WEEK:
KROUM VASSILEV w/ MASS MRKTING
Submit your best work/lifestyle photo or video in the MRKTRS Facebook Group?
ACTIONABLE ADVICE FROM THE DIGITAL NOMADS OF REDDIT
A Reddit user asked the r/digitalnomad community to reflect on past experiences living the digital nomad lifestyle.
Many DN’s chipped in with some helpful advice for future work+travel online entrepreneurs:
- Build a solid client/job list before leaving (focus on the billable tasks when travelling. Not biz dev).
- Spend less time and money jet-setting across continents – explore neighbouring countries by bus/train.
- Don’t ever slip into full holiday mode. Keep up momentum with routines and scale your business if the opportunity presents itself.
- Pay more attention to your home country’s tax regulations.
- Don’t depend on one income. Diversify.
Heading out on some digital nomad adventures this summer? Share your story by hitting reply.
Where are you going? For how long? What job/s are you using to fund your travel.
Stay tuned for the next edition of MRKTRS WKLY.
Want to offer some feedback or submit content? Email us at [email protected]