[Newsletter] How Winters grew Pinterest from 40 to 200 million users (Hint: Content Loops)

? San Francisco, CA, USA

MRKTRS WKLY #55

DRIVING INSANE GROWTH WITH CONTENT LOOPS

Casey Winters has a decent track record, leading growth marketing at big names like Grubhub and Pinterest.

➡️Joined Grubhub: 30k users and 15 employees.
✲ Sprinkle some Winters SEO and content magical dust ✲
$10 billion public company with 3m users and 1,000 employees.

➡️Joined Pinterest: 200 people and 40m active users. Growth was tapering off.
✲ Drop some Winters content looping cherries on top ✲
= $12 billion valuation. Second wave of growth. 200m users.

Winter’s focus on Content Loops is what has paid dividends:

?Content loops involve publishing and sharing media, which is then shared by the business, its users or partners. That action triggers signups, activations and user engagement, which leads to more sharing of the media. This completes the “loop” or cycle.

In his exclusive interview with First Round, Winters makes the case for driving growth through a content loop, comparing it with other models and walking through how he successfully applied this approach to scale GrubHub and Pinterest.

He outlines what worked and what didn’t, unveiling the 5-step process he followed and sharing three more advanced strategies for the early-stage startup looking to build a plan for steep and sustainable growth.

Pure ?

>> Read More <<

WEEKLY PICKS

DOMINATION – 24-year-old Ritesh Agarwal has built a $5 billion company in 5 years by solving one very annoying problem for travelers – finding clean, affordable hotels in India. Now he’s taking on China ? — Read story

CONFERENCES – FACT: Entrepreneurs that attend conferences make more. It’s where you gain the knowledge – and most importantly meet the right people – to help grow your business. Forbes’s laid down three conference tips. ?️ — Read More

ANNOUNCEMENT – Speaking of… Affiliate World Conferences have released five of their headline speakers. The lineup is studded with MASSIVE performance marketing experts like Warren Jolly, Dennis Yu, Danilo Lee… This is set to be the biggest AWA yet ?— Find out more

TRAVEL – Manu dishes up a hand-curated list of useful travel apps in the MRKTRS group for those who love a spot of travel. ? — View list

WORD – Dictionary.com have been causing a stir with their Tweets, from clowning Trump to educating Time on their choice of vocabulary. Their strategy is simple. Applying their voice to the trending topics of each day – with a twist. ? — Read more

PHOTO OF THE WEEK:

TEO GRASSI w/ MARRAKECH BRAINSTORMING

Submit your best work/lifestyle photo or video in the MRKTRS Facebook Group ?

>> Post Yours Here <<

HOT OFF THE PRESS

CRYPTO – The exponential growth of cryptocurrencies has been crazy over the last few years. But who is left standing from the top 10 cryptocurrencies in 2013? ? — Take a look

RELIKE – A new app released by French startup Ownpage has a unique way of curating email newsletters and finding a new use for your Facebook page ? — Find out more

BREACH – Another data breach on Facebook allowed hackers access to 50 million user accounts. Couldn’t this get any worse? Wrong. They also can access your accounts on third-party websites. ? — More info

Stay tuned for the next edition of MRKTRS WKLY.

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