? San Francisco, CA, USA
MRKTRS WKLY #37
HOW CHRIS LANDED AT REDDIT FOR $10.62
If someone wanted a job at Reddit, they’d probably send an email to HR with a snazzy CV right? Or pickup the phone? Maybe they’d go as far as slapping a CV on a Reddit’s receptionists desk.
But would they have considered launching a Facebook Ad targeting the CEO to land your dream job? Well Chris Seline did.
Here’s his creative, 4 step process:
- Research said CEO’s Facebook profile. Jot down location, interests.
- Prepare ad campaign with extra narrow targeting.
- Tailor ad to target the one person you want to read it, i.e. “Steve: Reddit needs recommendations”
- Link ad to your killer article, detailing why they should hire you.
Chris’ ad reached 197 people. Spent $10.62. With 4 clicks. One of them was Steve Huffman, CEO of Reddit. Steve read the article and liked it enough to ask Reddit HR to hire Chris. Too easy.
Now Chris is after a new job. Any takers?
SCALING THE MAGICAL EXPERIENCE
Brian Chesky knows a thing or two about scale.
He was integral in taking Airbnb from a one-off, sleeping-on-an-airbed-in-someone’s-lounge service, to a $31 billion global company that offers a unique end to end travel experience.
The Airbnb co-founder discussed scaling the Airbnb experience with none other than Reid Hoffmann, co-founder of Linkedin.
Here’s the 4 key lessons:
- Pay passionate attention to your user: start by thinking small. Win them over, one by one.
- Design an 11-star experience: create a total mindf**k experience that you tell everyone about.
- …Then figure out what part of that magical thing can scale.
- Take advantage of the time before you scale: The most innovative leaps you’ll ever make are when you’re small.
WEEKLY PICKS
DO YOU EVEN NOMAD? – Want to be a DN somewhere other than Chang Mai? This Reddit thread lays out some suggestions you wouldn’t have thought of.?✈️ – View Here
FLOPSTARTER – That’s actually the sites name. It’s like Kickstarter but for really, really bad (/hilarious) ideas. Think Moleskin notebooks made from real skinned moles. Or the games PTA (Park Assist Auto), Bleeptest 17. Or a startup that sells clothes people have died in. ?? – Visit Site
GAMING – Remember how Elon Musk sent his Tesla Roadster into space, driven by ‘Starman’? Well now there’s an web arcade game of Starman’s adventure in space. Warning: It’s addictive AF. ?️? – Play Now
Or watch a demo of the gameplay hurrr – Link
CHATBOTS – Here’s 11 different ways to use Chatbots. From filling your wardrobe to match the latest high street fashions to buying pizzas.?️? – Read Here
GDPR – Every company and their dog send out GDPR emails last week. Tad bit nervous you’re still not compliant? Here’s a killer article to explain how to tweak your email marketing strategy and opt-ins to be GDPR complaint.☑️? – Learn More
PHOTO OF THE WEEK:
@GERACOLA w/ CIAO MARE
Ornos Beach, Greece
Submit your best work/lifestyle photo or video in the MRKTRS Facebook Group
MUSK’S 6 QUESTIONABLE BUSINESS IDEAS.
Elon Musk, the billionaire serial entrepreneur who can’t sit still for 5 seconds, has come up with some extravagant business ideas in the past.
Some he takes more seriously than others. Such as his plans to colonize Mars.
These public admissions, however, are a little more questionable:
- A candy company: the result of a twitter feud with fellow billionaire Warren Buffett.
- A humor website: he supposedly poached several writers from The Onion to launch a humor site called Thud!
- Underground Buses: ummm..a subway? But much more flexible.
- Dirt bricks, from his boring expeditions, used for low-income apartments. A novel idea but an inefficient building material.
- The Boring company flamethrower
- And the latest: Pravada. A site to combat fake news and click-baity journalists.
But hey, who can begrudge the CEO of multiple billion dollar companies for toying with some more ideas?
Stay tuned for the next edition of MRKTRS WKLY.
Want to offer some feedback or submit content? Email us at [email protected]