📍 Toronto, Canada
MRKTRS WKLY #58
AD FRAUD ON STEROIDS
“This is not your run-of-the-mill fraud scheme.”
An incredible investigation uncovered a sophisticated ad fraud scheme powered by over 125 Android apps and websites that has resulted in $75 million per year in fraudulent ad rev.
Mobile Ad Fraud: By The Numbers
23 – percentage of all ad impressions in mobile apps that are fraudulent
700,000 – apps Google removed last year from policy violations.
7,000,000 – dollars stolen from mobile apps in Q1 alone this year (AppsFlyer)
19,000,000,000 – estimated dollars stolen this year by digital ad fraudsters
So how did this elaborate scheme work? Here’s a quick breakdown:
Step 1: 💰Acquire an Android app (using bitcoin) that has real users, favorable reviews, and an overall positive reputation.
Step 2:👻Shift ownership to a shell company to obscure its true ownership and to hide its links to other apps in the scheme.
Step 3:👨💻Utilize developer access to the app to analyse the behaviour of its existing human audience
Step 4:🤖Program that behaviour into bots running from dedicated servers so they can mimic the human audience
Step 5:📲Direct bot traffic to the app
Step 6:👤🤖👤Blend bot traffic with existing human traffic to disguise it from fraud detection
Step 7:💰💰💰 Earn additional revenue from to ads viewed by bots
>> Read Full Story <<
RECIPE – Depesh revealed his FB Ads strategy exclusively with AWC ahead of his AWasia speech. Running Facebook Ads? 🔥 — Read this
KNOWLEDGE – Here’s a list of the top business books, curated by the favourites of over 900+ founders. 📚 — View List
TINY CONF – Hosting your own tiny conference of 10-12 like minded people is the perfect way for entrepreneurs to relax, have fun but make deep connections with awesome people and form tight-knit masterminds. Here’s why Brian Casel loves the concept 👥 — Read more
EMOTIONS – Neil Patel reveals how to trigger an emotional response from your customers 😌 — Read more
PHOTO OF THE WEEK:
LUCAS GILMAN w/ WHARFFICE
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HOT OFF THE PRESS
DEADSHIPPING – The end of dropshipping? Nah, but it’s going to get more expensive shipping from China if Trump gets his way. 🇨🇳 — Read More
IMPLOSION – The end of bitcoin? Nah. HODL is still a thing…right? 🤔 — Read more
EXPLOSION – Dan Jefferies asks “What Will It Take for Crypto to Boom Again?” 💥 — Read more
AWESOME – Here’s how Font Awesome became the most funded software project on Kickstarter ✍️ — Read More
Stay tuned for the next edition of MRKTRS WKLY.
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