Pinterest Users More Likely To Shop Environmentally-friendly Products

Fishing for customers on Pinterest? New data shows you might do better with environmentally-friendly products on this particular platform.

Based on a recent survey conducted among both Pinners and non-Pinners, Pinterest found that its users are 40% more likely to say the environment is a ‘personal interest’, and are 30% more likely to take action as a result.

In addition to this, Pinners are also 55% more likely to be concerned about their personal carbon footprint than people who don’t use the app, with increased interest in things like electric cars, concept cars and commuter bikes.

Based on these findings, Pinterest has provided three key tips for marketers looking to align with these usage trends:

  • Provide educational content
  • Show off your sustainable side
  • Inspire action

Link to the full report is in the article linked below

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We’re heading to Mexico for ClickBid Tulum, 16-18 June. Come and meet us for a drink and let’s share our knowledge. Plus, we’ve also got loads of free stuff to give away and a one-of-a-kind special deal for new affiliates, only available in Tulum!

New Monetization Option Coming To Twitter

Do you have a large following on Twitter? You will likely get access to a new monetization option soon. It’s called “Super Follows” and should be reserved to anyone with more than 10k followers.

Twitter announced earlier this year it was working on a Super Follows feature that would allow some users to charge followers and give them access to extra content. On Sunday, app researcher Jane Manchun Wong tweeted screenshots of what she says it will look like.

According to Wong’s research, which is typically very accurate, the Super Follows program will be limited to Twitter users with at least 10,000 followers, who have posted at least 25 tweets within the past 30 days, and are at least 18 years old. As Twitter has referenced, one of the main features of Super Follows will be bonus content, such as exclusive tweets for Super Followers.

Twitter declined to comment about Wong’s latest research for now, so we will have to wait some more to see what it really looks like.

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Weekly Picks

Post Covid – Startups are helping employers prepare for the post-COVID workplace. — Read more

PINTEREST – The full greenaissance report. Description — Read more

USER EXPERIENCE – Inclusive UX in an era of anxiety — Read more

SHOWERTHOUGHTS – “If we mounted cameras on Ubers or Lyfts we could update Google maps street view every week” / u/ElShadow96
Source: Reddit

FEATURED STM THREAD: Massive LanderLab Update Announced On STM

STMers are heavy users of all kinds of tools that make the life of an affiliate easier. And today, platinum (one of the most valuable STM members) announced an update of one of such popular tools: Lander Lab (LL).

LL is quickly gaining popularity among the forum members and we’re pretty sure this update will win many new users.

What’s new? Update landing page creation. Built in lead collection. Landing page cleaning and optimization. Built in analytics and tracking. Landing page health checking… sounds really interesting.

All the details are in the thread linked below:

>> Preview the thread here <<

Stay tuned for the next edition of MRKTRS WKLY.

Want to offer some feedback or submit content? Email us at [email protected]