Shopify + TikTok Now Live
You can now sync your Shopify and TikTok accounts to offer an in-app commerce experience. When someone clicks on an account page they’ll see a shopping bag icon appearing nexto to a feed of videos.
With nearly half of Tiktokers buying the stuff they see on the app it’s no wonder they’re integrating left and right. TikTok’s en route to stealing ad dollars from the old dogs, like Facebook.
To quote Adweek:
“Since partnering with Shopify for the first time in October, TikTok has launched its own version of boosted posts, delved into shoppable livestreaming and signed a deal with the Publicis Groupe. It has also uplifted untraditional creators to stardom and invited brands that have lost their relevance among younger consumers to plead for another chance.”
[SPONSORED] 5 Reliable Metrics to Gauge Your Email Marketing Efforts – by Supreme Media’s Benjamin Rose
Last month I wrote about the new “Mail Privacy Protection Update” by Apple, which bans the use of the invisible pixel.
While some people feel that the update will bring the newsletter boom to an end, others argue alternative metrics can measure your email activity better.
Below, I’ll give you 5 proven and reliable email metrics to help you plan out your campaign.
Conversion Rate – Possibly the most important KPI, your CR% depends on what action you’re wanting the visitor to take (e.g. subscribing to the newsletter).
Clickthrough Rate – Open rates don’t tell you whether subscribers are liking the newsletter content or not. The clickthrough rate (CTR) would be a much better metric for this.
Using Reader Surveys – Send out a reader survey to ask your subscribers what types of content they would like to see. Why guess when you can find out for sure?
Building API Integrations – Many companies are replacing invisible pixels with API integrations, to improve the accuracy and completeness of the data collected. This can also improve Information security and consumer privacy.
Monthly List Growth – Monthly List Growth (MLG) is by far the most important KPI. MLG shows how much your subscriber list is growing each month, which is directly related to how effective your newsletter is.
Collectively, the 5 metrics can give you insight into how effective your newsletter strategy is, and where you have room to grow.
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11 Principles of Design
Wanna know how to make better creatives for, say, TikTok? Or Facebook. Or Google Display.
Knowing what makes a good creative in the first place (instead of throwing random images at your traffic sources and crossing your fingers) is going to increase your campaign success rate drastically. Not to mention your ROI.
That’s why you need to learn solid design principles. Dribbble has listed 11 principles of design and how to use them. We’ll list them below and give you the first three, the rest you’ll find on Dribbbble.
The 11 principles of design:
- Negative Space
You need visual cues to tell people what to look at first, second, third etc. You can create visual hierarcy through scale (element size) and colour. Typographic hierarchy can be created using different typefaces, sizes, font weights and font-colours, see example below.
The main point is you need to make sure the most important element on a page stands out among the rest.
There are 2 types of balance: symmetrical and asymmetrical.
Symmetrical – when elements on either side of a vertical axis are the same. Two text blocks would create symmetry, despite having different content.
Asymmetrical -– when elements on either side of a vertical axis are different. For example, a large image on one side balanced out by prominent text on the other. Or when the vertical that divides two elements isn’t placed directly in the center of the page. You must achieve visual balance, example here.
Alignment refers to how text and graphics are aligned on a page. This can refer to their alignment in relation to the entire composition (left, center or right-aligned) and their alignment to one another.
Improper alignment is what makes you say “hmm…this doesn’t feel right, it’s messy”. Be consistent with your alignments through a page or design (left-aligned means left-aligned everything, everywhere).
REDDITIKTOK? – Reddit is quietly rolling out a TikTok-like video feed button on iOS 🤫 — Read more
FACEBOOK – Facebook releases shelved content transparency report after criticism it wasn’t being transparent 🟥 — Read more
CRYPTO– The Future of Cryptocurrency: 5 Experts’ Predictions After a “Breakthrough” 2021 — Read more
SHOWERTHOUGHTS – “Any Bookmark worth more than a dollar is a waste of money because you could just use the dollar.” u/u/DarthStrakh
FEATURED STM THREAD: Degen TikTokery on STM
TikTok’s blowing up on STM — legendary native expert @jack_l started a follow along recently and has just hit some big milestones:
Hit three new metrics today!
-First $500 day
-First profitable day
-First $100 profit day
So yeah, super stoked
Only possible due to STM (and especially ScottyG) though!
Hoping to hit more metrics soon!”
TikTok’s fresh, exciting and it’s all happening right before our eyes on STM.
>> See Here <<
Stay tuned for the next edition of MRKTRS WKLY.
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