6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
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Unfortunately, the saying “some conversion tracking is better than no conversion tracking” isn’t always true. While it’s better to have put forth some effort, there are common mistakes that can be misleading and, in some cases, more damaging, than having no tracking at all.
Hopefully, this list will help you check your conversion tracking for quality assurance to make sure you and any algorithm is optimising on clean data.
- No conversion tracking
- Not tracking all conversion actionss
- Tracking all conversion events equally, even if they’re not
- Tracking non-conversion events as conversions
- Tracking “every” conversion for lead generation
- Tracking phone calls of very short duration
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