What has been a strong start of the year for many huge companies, COVID-19’s dulling effect can be felt through the final weeks of the quarter. (Here’s an IAB report showing the impact on ad revenue & spend)
Australia’s privacy watchdog is suing Facebook over the Cambridge Analytica data breach – which in 2018 became a global scandal wiping billions off Facebook’s share price. Which, in turn, led Facebook to pay a hefty $5B FTC fine.
The higher the advertising spend in a country over the span of one year, the less satisfied its citizens a year or two later. If you hold factors like GDP and unemployment constant, there is a correlation between unhappiness and increases in ad spend.
“This behavior is absolutely prohibited under our policies and the individual is no longer working with Facebook.” Talk about gaming the system! A Buzzfeed news investigation has found a scheme involving a “shady affiliate marketer” issuing bribes to a Facebook contractor – worth thousands, plus a healthy monthly retainer – to reactivate their banned Facebook…
Instagram’s aggressive dive into ecommerce doesn’t seem like it’s slowing down anytime soon. With 500 million daily users and a third-party study confirming more than a third of their billion member user base have used their phones to purchase a product it’s no wonder they’ve added product launch notifications.
Without sales no SaaS startup can survive or attract investors. What most salespeople spend time on is setting up and managing sales funnels and processes instead of what they should be doing in the first place…closing deals.