Having a tribe of loyalists to support your business online can supercharge your success and give you a massive competitive edge. But how do you build a world-class Facebook community from scratch? In this article, we’ll give you your step-by-step Facebook Group Strategy. At Ad World, the world’s largest online advertising conference of 2021, Aaron…
What has been a strong start of the year for many huge companies, COVID-19’s dulling effect can be felt through the final weeks of the quarter. (Here’s an IAB report showing the impact on ad revenue & spend)
Australia’s privacy watchdog is suing Facebook over the Cambridge Analytica data breach – which in 2018 became a global scandal wiping billions off Facebook’s share price. Which, in turn, led Facebook to pay a hefty $5B FTC fine.
The higher the advertising spend in a country over the span of one year, the less satisfied its citizens a year or two later. If you hold factors like GDP and unemployment constant, there is a correlation between unhappiness and increases in ad spend.