What has been a strong start of the year for many huge companies, COVID-19’s dulling effect can be felt through the final weeks of the quarter. (Here’s an IAB report showing the impact on ad revenue & spend)
Australia’s privacy watchdog is suing Facebook over the Cambridge Analytica data breach – which in 2018 became a global scandal wiping billions off Facebook’s share price. Which, in turn, led Facebook to pay a hefty $5B FTC fine.
The higher the advertising spend in a country over the span of one year, the less satisfied its citizens a year or two later. If you hold factors like GDP and unemployment constant, there is a correlation between unhappiness and increases in ad spend.
“This behavior is absolutely prohibited under our policies and the individual is no longer working with Facebook.” Talk about gaming the system! A Buzzfeed news investigation has found a scheme involving a “shady affiliate marketer” issuing bribes to a Facebook contractor – worth thousands, plus a healthy monthly retainer – to reactivate their banned Facebook…
Instagram’s aggressive dive into ecommerce doesn’t seem like it’s slowing down anytime soon. With 500 million daily users and a third-party study confirming more than a third of their billion member user base have used their phones to purchase a product it’s no wonder they’ve added product launch notifications.