What has been a strong start of the year for many huge companies, COVID-19’s dulling effect can be felt through the final weeks of the quarter. (Here’s an IAB report showing the impact on ad revenue & spend)
Australia’s privacy watchdog is suing Facebook over the Cambridge Analytica data breach – which in 2018 became a global scandal wiping billions off Facebook’s share price. Which, in turn, led Facebook to pay a hefty $5B FTC fine.
2020 is bound to be the year of humanized marketing. Consumers demand REAL answers, not fake photoshoots – proof that their favourite people are ‘walking the walk’. Behind the scenes, contextual, all-access humanized marketing are going to dominate.
“This behavior is absolutely prohibited under our policies and the individual is no longer working with Facebook.” Talk about gaming the system! A Buzzfeed news investigation has found a scheme involving a “shady affiliate marketer” issuing bribes to a Facebook contractor – worth thousands, plus a healthy monthly retainer – to reactivate their banned Facebook…