The Microsoft Advertising Analytics and Insights team have pivoted to providing industry level updates and insights. While some industries have never taken such massive hits (-90% reduction in traffic in travel, for example), others are experiencing massive surges in searches and traffic due to closed retail stores.
The epidemic has caused travel, live entertainment and physical retail companies to freeze their marketing causing a plunge in ad prices. Meanwhile, brands like Insert Name Here is snapping up ad space at a great discount. Insert Name Here sells hair extensions and wigs – items high in demand now because women are unable to visit hairstylists.