As shocking as Apple’s WWDC news were – from being able to text your car keys to somebody else to real-time offline translations with Siri – all pale in comparison with this. After announcing iOS14, the new mobile operating system for iPhones and iPads, Apple forgot to announce the death of the IDFA (Identifier for Advertisers).
Do you have a service recovery system in place (i.e. a method for dealing with grumpy customers)? You absolutely should. Big companies use LATTE: “Listen to the customer, Acknowledge them, Thank them for the feedback, Take Action, and Explain what you’ve done to handle the issue and improve.”