Australia’s privacy watchdog is suing Facebook over the Cambridge Analytica data breach – which in 2018 became a global scandal wiping billions off Facebook’s share price. Which, in turn, led Facebook to pay a hefty $5B FTC fine.
Later this year, Safari will no longer accept HTTPS certificates that expire more than 13 months from their creation date. In other words, if your certificate has been issued on or after that date with the term over 398 days will be distrusted in Apple products.
Fraudsters in a new elaborate scheme have started extorting Adsense users. They demand bitcoin and in exchange promise not to flood a user’s Adsense account with bot and junk traffic, getting it banned in the process.
2020 is bound to be the year of humanized marketing. Consumers demand REAL answers, not fake photoshoots – proof that their favourite people are ‘walking the walk’. Behind the scenes, contextual, all-access humanized marketing are going to dominate.
STM is hosting the biggest networking event at Affiliate World Asia… Affiliate Block Party. We are taking over Night One at the Lotus Garden of Centara Grand (an elevator ride away from the conf) and inviting 2,000+ affiliate and ecommerce marketers to join us in a more personal and chilled setting.
Do you have a service recovery system in place (i.e. a method for dealing with grumpy customers)? You absolutely should. Big companies use LATTE: “Listen to the customer, Acknowledge them, Thank them for the feedback, Take Action, and Explain what you’ve done to handle the issue and improve.”
Instagram’s aggressive dive into ecommerce doesn’t seem like it’s slowing down anytime soon. With 500 million daily users and a third-party study confirming more than a third of their billion member user base have used their phones to purchase a product it’s no wonder they’ve added product launch notifications.
Without sales no SaaS startup can survive or attract investors. What most salespeople spend time on is setting up and managing sales funnels and processes instead of what they should be doing in the first place…closing deals.