What has been a strong start of the year for many huge companies, COVID-19’s dulling effect can be felt through the final weeks of the quarter. (Here’s an IAB report showing the impact on ad revenue & spend)
The epidemic has caused travel, live entertainment and physical retail companies to freeze their marketing causing a plunge in ad prices. Meanwhile, brands like Insert Name Here is snapping up ad space at a great discount. Insert Name Here sells hair extensions and wigs – items high in demand now because women are unable to visit hairstylists.
Hubspot plans to be releasing sales & marketing insights on the economic impact of COVID-19 up until June. The current aggregated data is gathered from 70,000+ of Hubspot’s companies. The first cut includes weekly trend data for core business metrics in 2020, focusing on changes occurring in March (start date is March 11, 2020, when WHO officially announced…
Australia’s privacy watchdog is suing Facebook over the Cambridge Analytica data breach – which in 2018 became a global scandal wiping billions off Facebook’s share price. Which, in turn, led Facebook to pay a hefty $5B FTC fine.
Later this year, Safari will no longer accept HTTPS certificates that expire more than 13 months from their creation date. In other words, if your certificate has been issued on or after that date with the term over 398 days will be distrusted in Apple products.
Fraudsters in a new elaborate scheme have started extorting Adsense users. They demand bitcoin and in exchange promise not to flood a user’s Adsense account with bot and junk traffic, getting it banned in the process.
2020 is bound to be the year of humanized marketing. Consumers demand REAL answers, not fake photoshoots – proof that their favourite people are ‘walking the walk’. Behind the scenes, contextual, all-access humanized marketing are going to dominate.
STM is hosting the biggest networking event at Affiliate World Asia… Affiliate Block Party. We are taking over Night One at the Lotus Garden of Centara Grand (an elevator ride away from the conf) and inviting 2,000+ affiliate and ecommerce marketers to join us in a more personal and chilled setting.
Do you have a service recovery system in place (i.e. a method for dealing with grumpy customers)? You absolutely should. Big companies use LATTE: “Listen to the customer, Acknowledge them, Thank them for the feedback, Take Action, and Explain what you’ve done to handle the issue and improve.”