As shocking as Apple’s WWDC news were – from being able to text your car keys to somebody else to real-time offline translations with Siri – all pale in comparison with this. After announcing iOS14, the new mobile operating system for iPhones and iPads, Apple forgot to announce the death of the IDFA (Identifier for Advertisers).
The delivery option was created by Doordash. Doordash was causing him real problems – the most common being, Doordash deliver drivers didn’t have the proper bags for pizza so it would inevitably arrive cold – leaving his employees wasting time responding to complaints and bad Yelp reviews.
The Microsoft Advertising Analytics and Insights team have pivoted to providing industry level updates and insights. While some industries have never taken such massive hits (-90% reduction in traffic in travel, for example), others are experiencing massive surges in searches and traffic due to closed retail stores.
Later this year, Safari will no longer accept HTTPS certificates that expire more than 13 months from their creation date. In other words, if your certificate has been issued on or after that date with the term over 398 days will be distrusted in Apple products.
2020 is bound to be the year of humanized marketing. Consumers demand REAL answers, not fake photoshoots – proof that their favourite people are ‘walking the walk’. Behind the scenes, contextual, all-access humanized marketing are going to dominate.
“This behavior is absolutely prohibited under our policies and the individual is no longer working with Facebook.” Talk about gaming the system! A Buzzfeed news investigation has found a scheme involving a “shady affiliate marketer” issuing bribes to a Facebook contractor – worth thousands, plus a healthy monthly retainer – to reactivate their banned Facebook…