Tiktok Shop Officially Launches In The Us

Image source: Search Engine Journal

In the U.S., where it has more than 150 million users, TikTok has officially launched TikTok Shop after months of testing. The business is introducing features including a dedicated store button on the home screen, live video shopping, shoppable adverts, and affiliate programmes for artists as part of the rollout.

Since last November, TikTok has been testing its e-commerce operation in the United States. The corporation has increased the number of vendors participating in the test over the past few months. ByteDance has been experimenting with various retail models in a variety of regions, including the UK and other Southeast Asian nations

Creators can tag products to make it easier for users to buy things from in-feed videos and live videos. Brands can make their own product portfolios, which can be accessible from their profile pages..

TikTok Shop also includes a dedicated tab that users can use to search for various products, find products through suggestions, explore items in various categories, and manage their orders. This tab was introduced to other markets in June.

TikTok has also put up an affiliate funnel for sellers, allowing them to collaborate with creators to sell things in exchange for a commission.

In addition to letting businesses host their products on the network, ByteDance also offers secure checkout options and logistics services under the “Fulfilled by TikTok” banner.

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