Twitter Tests 3 New Ad Formats
This week Twitter’s launching pilot tests for what it calls Interactive Text, Product Explorer, and Collection Ads.
Here’s a super quick summary:
Interactive Text Ads
They’ll help brands tap into text with a larger, bolder typeface than the standard Twitter timeline font.
Advertisers will be able to highlight 3 words in their ad copy attached to clickable links to landing pages chosen by the brand. There are going to be 10 highlight colour options to help ads catch the user’s attention.
Brands like Oreo, Bud Light and Wendy’s are going to be testing this new format.
Consumers will be able to see a 360-degree view in 3D of a brand’s product by swiping and rotating with their finger. If they like the product, they can click directly on the ad’s shop button and head to the advertiser’s website.
Enabling brands to showcase one larger ‘hero image’ with up to five smaller thumbnails per tweet. The hero image remains static but the users can scroll through the thumbnail images all of which will drive them to different websites and landing pages.
A few brands like New Balance, Lexus, Bose and “a few other select brands in the U.S.” will be piloting Product Explorer and Collection Ads.
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Ecommerce Product Releases: April 3, 2022
Product releases and updates for late March from companies that offer services to online merchants. Let’s go!
Linkpop, a free link-in-bio solution for social network profiles, has been launched by Shopify.
The function allows businesses to link from social media profiles, such as Instagram, to a Linkpop page that contains links that the social media site does not allow.
Multi-Storefront is a new feature from BigCommerce that allows retailers to establish and manage several storefronts from a single BigCommerce backend.
Multi-Storefront, which can be accessed from the BigCommerce control panel, allows merchants to create unique storefronts with independent domains, customized design, transactional and promotional emails, and bespoke pricing with preferred payment options.
The Google Shopping Experience Scorecard is now available.
To recognize merchants who provide excellent customer service and to assist them in establishing a positive reputation among potential customers. A Trusted Store symbol will appear beside their free product listings on the Shopping tab for merchants who provide great shipping and returns services.
Instagram now allows users in the United States to tag products.
All Instagram users in the U.S. can now tag products from companies on Instagram Shopping. Instagram users will be able to share and find products more easily as a result of the extension.
FedEx will work with Elroy Air to test drone cargo deliveries.
FedEx Express, a FedEx Corp. affiliate, is partnering with Elroy Air, a California-based manufacturer of autonomous vertical take-off and landing aerial freight systems.
The Etsy Seller Events Hub is now live.
Sellers can use the new center to find out about upcoming instructional sessions, seller-run marketplaces, and other community events.
For the rest of these news go to PracticalEcommerce.
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