What Are Good Google Ads Benchmarks In 2023? [STUDY]

Image source: Search Engine Journal

Recently, Wordstream by LOCALiQ released its standards for Search Advertising for 2023.

For the top 20 industries, the data is comprised of data points from thousands of campaigns in Google and Microsoft Ads. Among the leading industries are:

  • Arts & Entertainment.
  • Automotive.
  • Education.
  • Finance & Insurance.
  • Health & Fitness.
  • Home Improvement.
  • Shopping & Retail.
  • Travel.

While these benchmarks are a good place to start, it’s crucial to keep in mind that there are a lot of considerations when choosing benchmarks for your company.

We hope that this information will be helpful to you as you level-set expectations and goals for your company and assess how you compare to the competition.

You may get benchmarks for Search campaigns in Google & Microsoft Ads in this report for:

  • Click-through rate (CTR).
  • Average cost-per-click (CPC).
  • Conversion rate (CVR).
  • Cost per acquisition (CPA).

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