YouTube ads for beginners: All you need to know about YouTube advertising
This guide will help determine the best types of YouTube ads for your channel and how to make them as effective as possible.
Read on to learn more about several types of YouTube ads, which ad is best for your objectives and how to create and track your own
Types of YouTube Ads
There are six main types of YouTube ads that your brand might consider running on the video platform.
Skippable in-stream ads
Skippable in-stream ads are longer advertisements that users can skip after the first five seconds. Many of these ads can last up to a minute and are an excellent way to introduce new customers to your company. This means you should really draw a viewer in during the first five seconds to entice them to watch the rest of your ad before moving on to their actual video.
When to use: You can use this ad type to generate sales, leads, website traffic, brand awareness, or product consideration.
Non-skippable in-stream ads
Non-skippable in-stream ads, like skippable ads, appear at the beginning or during a video. These are much shorter ads, however, and users cannot skip them to get to their videos. Non-skippable ads are quick commercials that share what the company does and how it solves pain points in as few words as possible.
When to use: These YouTube ads are most effective for brand awareness campaigns.
In-feed video ads
A video ad that appears in-feed appears at the top of YouTube search results as well as alongside related YouTube videos. These ads appear when viewers search for relevant keywords on YouTube, allowing them to reach new audiences who are already interested in their products or services.
When to use: This ad should be used for product or brand consideration campaigns.
A bumper ad is similar to a non-skippable in-stream ad but much shorter. At 6 seconds or less, a bumper ad is a great way for a brand to broadcast a quick message to potential new customers.
When to use: Use this type of ad for brand awareness campaigns.
Outstream ads are displayed online on mobile devices and are placed on websites and apps hosted by Google video partners. These begin without sound, but viewers can unmute the video if the ad catches their attention. This means that you must create a captivating ad in which no volume is required, either by adding captions or by using visuals to entice the viewer.
When to apply: Use this ad type to increase your mobile reach. This is excellent for increasing sales, leads, web traffic, and brand awareness.
A masthead ad appears at the top of the YouTube homepage on both desktop and app. It plays soundless for 30 seconds on desktop and for the full time on mobile, before defaulting to a thumbnail. Masthead ads also include an information panel on the right-hand side (desktop-only), giving viewers more details and leading them to your channel. This type of ad is only available on a reservation basis when working with a Google sales rep.
When to use: Because you have to work with the Google advertising team on this to reserve your spot, save this ad type for major campaigns, product launches and generating sales.
This piece further delves into how to craft your own.
PopUnders are among the most popular and highly converting ad formats used by affiliates.
And now, popunders have become even more attractive with a new bidding model from RollerAds – SMART CPM.
🔥 Unique and new – SMART CPM FOR POPUNDERS!
Smart CPM is a custom pricing model that allows you to buy traffic at the best possible price! No more overpaying!
Traditionally, Popunders are sold using the CPM model, however we at RollerAds decided to make this onclick Ad format even more lucrative for you. We already offer the CPA pricing model and this time, we bring you Smart CPM!
Get $50 BONUS for your first deposit, just mention this promo code “XXX” to your manager and launch new campaigns!
How SMART CPM works
- Choose the Smart CPM pricing model while creating an Onclick campaign.
- Set up the maximum bid you are ready to pay.
- The system will calculate the final rate based on the minimum price for your target GEO/Device combination and the top CPM that is running in that target at the moment.
- You will automatically overbid existing CPM in your set limits.
Why should you choose SMART CPM?
- Reduce the cost of your Ad campaigns. If the thousand impressions can be bought cheaper, the Smart CPM system will take care of this.
- Increase your ROI or even change it from negative to positive.
- Earn more.
With Smart CPM you have the possibility to purchase the same number of impressions at a better price without losing even a single conversion. Popunders have never been this efficient, every affiliate should try it!
👉👉👉 TRY IT NOW
🎙️Top 7 Ecommerce Podcasts You Should Listen to in 2022 Read more link
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☝️ UK adspend rises by nearly 30% in Q1 2022 Read more link
Showerthoughts – People laugh about how cats love boxes, but if there was suddenly a box bigger than you in your living room, you’d probably go in it too. /u/yourshadowtwin Source: Reddit
Using search query reports to optimize PPC campaigns
Understanding the keyword the user is searching for and matching it with what your brand offers has resulted in one of the most successful and profitable businesses in history.
We’ve recently had a lot of discussions about keywords and how they should be used. I’d divide these into three strategic discussions:
1. Specificity: How detailed should any company get in their keyword list? Example; Running shoes for men with flat feet in the summer vs. Running shoes
2. Campaign Structure: How should these keywords be grouped to be the most effective and map to their corresponding ad copy?
3. Brand vs. Non-brand: Should I be bidding on my branded terms? What is the value of non-branded keywords if they are below my ROI goals?
Here’s how you get started.
Ask these common questions:
- Are you a local business? If so, including some of those local keyword variations makes sense
- How big is your budget? Your ability to fund a broader keyword list or target the more expxensive head terms will be informed by your budget
- How much volume do your search terms get? If you are in a heavy volume area you might see more volume on larger tail terms that make sense to include.
Begin with a grouped structure that keeps your related keywords together and is consistent with your ad copy and landing page. This is critical for relevance and quality scoring.
Don’t try to stuff an ad group with too many ads. If a keyword doesn’t belong somewhere, put it somewhere else, even if it’s alone.
Include phase match and negative keywords at the very least. Every company has keywords that aren’t relevant to their industry or product offerings.Similar to phrase match, you want to have some visibility into what customers are searching for. This is where the true magic and refinement take place.
To learn how to refine your keyword list with a search query report, be sure to jump into the full piece below!
FEATURED STM THREAD: TikTok And Ecomm Offers
Another week has gone by and here we are again with the “most viewed STM thread” of the week report. This time, TikTok took the crown again. Started by @marnix, this thread is about using TT traffic to sell eComm offers… or having trouble doing so.
@marnix has grabbed an ecomm offer from a well known and reputable eComm affiliate network, the traffic is flowing but for some reason the sales are not. What could be the problem?
Bad targeting, failed tracking, something else maybe?
And why is there such a high clickloss… bad hosting maybe?
This and more is being discussed in the thread, check it out.